{"id":20418,"date":"2018-04-18T20:42:00","date_gmt":"2018-04-19T00:42:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20418"},"modified":"2026-09-24T20:44:35","modified_gmt":"2026-09-25T00:44:35","slug":"the-brief-unusual-life-of-the-arbys-oven-mitt","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-brief-unusual-life-of-the-arbys-oven-mitt\/20418\/","title":{"rendered":"The Brief, Unusual Life of the Arby\u2019s Oven Mitt"},"content":{"rendered":"\n

By Heather Taylor<\/p>\n\n\n\n

Eleven years before Pharrell Williams was spotted at the Grammy Awards in a fedora that bore a striking resemblance to the hat featured in the Arby\u2019s logo<\/a>, the fast food chain was turning heads for their latest advertising campaign. Arby\u2019s introduced an animated character on March 2, 2003 named Oven Mitt to become the new spokes\u2026mitt for the brand. Well before the rise of social media, Oven Mitt was on the scene to give audiences a look at how the sausage \u2014 er, beef \u2014 is made at Arby\u2019s.<\/p>\n\n\n\n

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