By Heather Taylor<\/p>\n\n\n\n
1998 saw the introduction of a new action hero in the brand mascot world. He stood at 14-inches high and had the backbone the size of Missouri. He was Buddy Lee in Buddy Lee: Man of Action<\/em>, the latest ad campaign for Lee Dungarees from Lee Jeans<\/a>.<\/p>\n\n\n\n This wasn\u2019t the first time audiences had been introduced to the character. Chester Reynolds, a former sales manager for Lee Jeans, had originally introduced the Buddy Lee doll<\/a> in 1920. At barely 12-inches tall, the doll served as a \u201cmodel\u201d and wore miniature versions of the brand\u2019s shirts and jeans. For a time, the dolls were so popular that Lee sold them after their displays had been taken down. Eventually though, the fad ended and the dolls were discontinued in 1962.<\/p>\n\n\n\n