{"id":20427,"date":"2018-04-05T20:50:00","date_gmt":"2018-04-06T00:50:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20427"},"modified":"2026-09-24T20:52:12","modified_gmt":"2026-09-25T00:52:12","slug":"5-sweet-facts-about-mr-owl-the-tootsie-pop-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/5-sweet-facts-about-mr-owl-the-tootsie-pop-mascot\/20427\/","title":{"rendered":"5 Sweet Facts About Mr. Owl, the Tootsie Pop Mascot"},"content":{"rendered":"\n

For years, we\u2019ve pondered just how many licks it takes to get to the Tootsie Roll<\/a> center of a Tootsie Pop. Only Mr. Owl, the wise character representing Tootsie Pop, seemed to have the answer. Three licks. That\u2019s it!<\/p>\n\n\n\n

Savvy Tootsie Pop enthusiasts certainly know better and have spent decades trying to crack the sweet, secret formula to this chocolate candy. Meanwhile, Mr. Owl has flown out of the spotlight and much of this iconic mascot remains a mystery. Here\u2019s an inside look at this character the world may never have known about\u2026 until now.<\/p>\n\n\n\n

Ad agency Doner can be credited for conceptualizing Mr. Owl.<\/strong><\/h3>\n\n\n\n

Mr. Owl was introduced to the world in 1968 in a new campaign for Tootsie Pop<\/a>. The creative team at Doner brought the bespectacled character to life according to David DeMuth, Doner\u2019s President and CEO.<\/p>\n\n\n\n

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