{"id":20430,"date":"2018-04-01T20:52:00","date_gmt":"2018-04-02T00:52:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20430"},"modified":"2026-09-24T20:54:17","modified_gmt":"2026-09-25T00:54:17","slug":"the-energizer-bunny-landed-a-new-gig-at-peeps","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-energizer-bunny-landed-a-new-gig-at-peeps\/20430\/","title":{"rendered":"The Energizer Bunny Landed a New Gig at PEEPS!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The last time we saw the <a href=\"http:\/\/www.advertisingweek.com\/360-old\/article\/-hes-still-going-meet-the-bigger-better-bunnier-energizer-bunny\">Energizer Bunny<\/a>, he was bigger, better, and bunnier than ever. Now EB\u2019s heading into business as the newly appointed Celebrity Creative Director representing the <a href=\"http:\/\/www.marshmallowpeeps.com\/\">PEEPS<\/a> brand \u2014 and working alongside its own iconic Pink PEEPS Bunny \u2014 just in time for the 2018 Easter season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Pink Bunny, who serves as the Director of Bunny Operations at PEEPS, says that collaborating with the Energizer Bunny on their 2018 Easter product line was an egg-cellent fit. \u201cIt\u2019s no surprise that Easter is THE holiday for PEEPS, and after 65 years we needed \u2018some-bunny\u2019 to help re-energize the brand\u2019s product offerings and help us power up innovation.\u201d (All areas that few mascots excel at quite as well as this drum-thumping hero, in our humble opinion.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPlus, he kind of looks like me!\u201d the Pink Bunny said, noting that the duo shares an uncanny resemblance to each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Celebrity Creative Director, the Energizer Bunny will be tackling a series of major production initiatives. One of the most major ones? Creating an innovative new look and feel for the existing pink PEEPS bunnies line. Much like himself, the sugary sweet confections are all getting their own pair of cool, black sunglasses. No word yet if a pair of flip-flops will be included for specialty reserve limited-edition designs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new line of PEEPS bunnies, and the Energizer Bunny\u2019s role as Celebrity Creative Director, are set to go live on Sunday April 1<sup>st<\/sup>\u2026 And if you haven\u2019t already guessed it by now, this is all a hare of a good joke. Happy April Fools\u2019 Day!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last time we saw the Energizer Bunny, he was bigger, better, and bunnier than ever. Now EB\u2019s heading into business as the newly appointed Celebrity Creative Director representing the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Energizer Bunny Landed a New Gig at PEEPS! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-energizer-bunny-landed-a-new-gig-at-peeps\/20430\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Energizer Bunny Landed a New Gig at PEEPS!\" \/>\n<meta property=\"og:description\" content=\"The last time we saw the Energizer Bunny, he was bigger, better, and bunnier than ever. 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