{"id":20436,"date":"2018-03-26T20:56:00","date_gmt":"2018-03-27T00:56:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20436"},"modified":"2026-09-24T20:58:34","modified_gmt":"2026-09-25T00:58:34","slug":"whatever-happened-to-play-doh-pete","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/","title":{"rendered":"Whatever Happened to Play-Doh Pete?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you grew up with <a href=\"https:\/\/playdoh.hasbro.com\/en-us\">Hasbro\u2019s Play-Doh<\/a>, chances are you probably remember the little guy clad in the red beret on the packaging. His name was Play-Doh Pete and he was one of the brand mascots for the famous modeling compound. Where has Pete disappeared to and who are these other characters I\u2019m talking about? Get your bright Play-Doh colors ready to sculpt and mold as we head back in time down the toy aisle to find out more!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pete wasn\u2019t the first character to represent the Play-Doh brand. In his book <em><a href=\"https:\/\/books.google.com\/books?id=jftapGDTmYUC&amp;pg=PA119&amp;lpg=PA119&amp;dq=play+doh+pete&amp;source=bl&amp;ots=_tUdREaopW&amp;sig=A_9vyo2Nm5JGdnaWv6gANlZ6ZsA&amp;hl=en&amp;sa=X&amp;ved=0ahUKEwjuq5_Pi-vZAhWo4IMKHeusB4A4ChDoAQg0MAM#v=onepage&amp;q=play%20doh%20pete&amp;f=false\">Timeless Toys: Classic Toys and the Playmakers Who Created Them<\/a><\/em>, author Tim Walsh writes that the company\u2019s earliest cans in the 1950s featured the Play-Doh Pixie. Walsh notes that the Pixie \u201clooked like a cross between Elmer Fudd and Peter Pan\u201d \u2014 and we agree that it\u2019s an accurate description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Play-Doh Pete made his debut in 1960, taking over the Pixie\u2019s position. His initial appearance on canisters and in print advertising featured a full-bodied character in an artist\u2019s smock.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1981 Play-Doh &quot;Pete&quot; Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/9-63fxXY0Jk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout the next few decades, Pete would enthusiastically leap out of Play-Doh canisters to tell moms everywhere about all the neat things their kids could do with the colorful stuff. You could squish, squash, and roll it while making anything you can imagine!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nick Jr - Play-Doh - Cookie Making Station (2002)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/9Wsx7tPrPns?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As kids enjoyed their Play-Doh creations, Pete received a few more design revamps. He would be cropped down significantly to just his head and beret as part of the company logo. In 2002, his entire look was overhauled to reflect a cooler, more contemporary Pete who wore a backwards baseball cap.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Play-Doh &quot;Meet the Doh-Dohs&quot; Character Traits\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/IXAdTir7H9E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pete\u2019s revival was short-lived as the mascot was phased out and replaced by \u201cThe Doh Dohs.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are The Doh Dohs exactly? According to <a href=\"http:\/\/cargocollective.com\/stevenblock\/THE-DOH-DOHS\">Steve Block<\/a>, a former associate creative director for UPROAR!@DDB NY who helped bring the campaign to life, these silly characters are ambassadors of Play-Doh fun. Every color had its own quirky personality. Purple was Mr. Popular, Red was a cheerleader, Orange was the resident goofball, Blue\u2019s antics made him their prankster, Pink was a little bashful, Green was the \u201cstrong man,\u201d and Play-Doh Plus was the party guy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Play-Doh Animation | &amp;apos;Doh Doh Adventure&amp;apos; Official Trailer\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/LhUzimXqZJs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To date, The Doh Dohs still serve as the brand\u2019s mascots and they take their job quite seriously. After all, they\u2019re creating ways to save the day in their own Play-Doh way!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor If you grew up with Hasbro\u2019s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging. His name was Play-Doh [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Whatever Happened to Play-Doh Pete? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whatever Happened to Play-Doh Pete?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor If you grew up with Hasbro\u2019s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging. His name was Play-Doh [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-27T00:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-25T00:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-5.57.52-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2010\" \/>\n\t<meta property=\"og:image:height\" content=\"1326\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Whatever Happened to Play-Doh Pete?\",\"datePublished\":\"2018-03-27T00:56:00+00:00\",\"dateModified\":\"2026-09-25T00:58:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/\"},\"wordCount\":427,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-5.57.52-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/\",\"name\":\"Whatever Happened to Play-Doh Pete? | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-5.57.52-PM.png\",\"datePublished\":\"2018-03-27T00:56:00+00:00\",\"dateModified\":\"2026-09-25T00:58:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-5.57.52-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-24-at-5.57.52-PM.png\",\"width\":2010,\"height\":1326},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/whatever-happened-to-play-doh-pete\\\/20436\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whatever Happened to Play-Doh Pete?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Whatever Happened to Play-Doh Pete? | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/","og_locale":"en_US","og_type":"article","og_title":"Whatever Happened to Play-Doh Pete?","og_description":"By Heather Taylor If you grew up with Hasbro\u2019s Play-Doh, chances are you probably remember the little guy clad in the red beret on the packaging. His name was Play-Doh [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/","og_site_name":"AW360","article_published_time":"2018-03-27T00:56:00+00:00","article_modified_time":"2026-09-25T00:58:34+00:00","og_image":[{"width":2010,"height":1326,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-5.57.52-PM.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Whatever Happened to Play-Doh Pete?","datePublished":"2018-03-27T00:56:00+00:00","dateModified":"2026-09-25T00:58:34+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/"},"wordCount":427,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-5.57.52-PM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/","name":"Whatever Happened to Play-Doh Pete? | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-5.57.52-PM.png","datePublished":"2018-03-27T00:56:00+00:00","dateModified":"2026-09-25T00:58:34+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-5.57.52-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-24-at-5.57.52-PM.png","width":2010,"height":1326},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/whatever-happened-to-play-doh-pete\/20436\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Whatever Happened to Play-Doh Pete?"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=20436"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20436\/revisions"}],"predecessor-version":[{"id":20438,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20436\/revisions\/20438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/20437"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=20436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=20436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=20436"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=20436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}