{"id":20502,"date":"2026-09-30T03:22:00","date_gmt":"2026-09-30T07:22:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20502"},"modified":"2026-09-29T17:24:21","modified_gmt":"2026-09-29T21:24:21","slug":"rose-baki-senior-partner-and-head-of-strategy-at-lippincott","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/rose-baki-senior-partner-and-head-of-strategy-at-lippincott\/20502\/","title":{"rendered":"Rose Baki, Senior Partner and Head of Strategy at Lippincott"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">Marketers have more data, technology, and ways to reach people than ever, but many still struggle to turn what they know into action. Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins us ahead of Advertising Week New York to talk about the organizational barriers slowing marketing down, why creativity should be treated as a business advantage, and how CMOs can build the influence needed to turn a strong strategy into business growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" 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style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe src=\"https:\/\/www.art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/f0d63d3b-a9cb-4af1-9a03-72b57473e392\/embed\" style=\"width: 100%; height: 200px; border: 0 none;\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Rose Baki of Lippincott, joins us ahead of AWNY to talk about the organizational barriers slowing marketing down and why creativity should be treated as a business advantage.<\/p>\n","protected":false},"author":7,"featured_media":20503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-20502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rose Baki, Senior Partner and Head of Strategy at Lippincott | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/rose-baki-senior-partner-and-head-of-strategy-at-lippincott\/20502\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rose Baki, Senior Partner and Head of Strategy at Lippincott\" \/>\n<meta property=\"og:description\" content=\"Rose Baki of Lippincott, joins us ahead of AWNY to talk about the organizational barriers slowing marketing down and why creativity should be treated as a business advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/rose-baki-senior-partner-and-head-of-strategy-at-lippincott\/20502\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-30T07:22:00+00:00\" \/>\n<meta property=\"og:image\" 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