{"id":20508,"date":"2018-03-13T18:25:00","date_gmt":"2018-03-13T22:25:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20508"},"modified":"2026-09-29T18:27:44","modified_gmt":"2026-09-29T22:27:44","slug":"how-vinnie-the-danda-was-created-for-foxs-biscuits","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-vinnie-the-danda-was-created-for-foxs-biscuits\/20508\/","title":{"rendered":"How Vinnie the \u201cDanda\u201d Was Created for Fox\u2019s Biscuits"},"content":{"rendered":"\n

By Heather Taylor<\/p>\n\n\n\n

Part dog, part panda, 100% wise guy. Fans of Fox\u2019s Biscuits may recall that in 2008 the brand debuted a TV advert campaign directed by Garth Jennings starring a mascot named Vinnie. A cross between a dog and panda, the creatives at Mother London dreamed up Vinnie to have the personality of an old-school Italian gangster with a taste for the finer things in life.<\/p>\n\n\n\n

Fox\u2019s Biscuits<\/a> got its start in 1853 with freshly baked brandy snaps made by founder Michael Spedding at his Batley bakery. Spedding\u2019s batches were a hit. A few years later, they began selling at shows and shops. In 1897, Fred Ellis Fox, Spedding\u2019s son-in-law took over the bakery and renamed it F E Fox & Co. The business soon branched out beyond brandy snaps to create chocolate shortcake rounds, biscuit bars, and biscwits. Today, Fox\u2019s Biscuits bakes more than a million biscuits a year and employs workers in Kirkham, Uttoxeter, and Batley, where the magic began.<\/p>\n\n\n\n

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