{"id":20511,"date":"2018-03-08T18:28:00","date_gmt":"2018-03-08T23:28:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20511"},"modified":"2026-09-29T18:30:11","modified_gmt":"2026-09-29T22:30:11","slug":"who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/","title":{"rendered":"Who is That Adorable One-Eyed Bear Mascot for TUI UK?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Travel adverts have long featured individuals fed up with overly stressed or stifling dull routines that make the decision to escape by spontaneously booking a vacation. At <a href=\"https:\/\/www.tui.co.uk\/\">TUI UK<\/a>, formerly Thomson Holidays, it\u2019s Miles the Bear who gets the vacation that\u2019s all he ever wanted in the company\u2019s 2014 TV advert campaign.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Thomson \/ The Bear\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/AebImEJj7ME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising agency <a href=\"http:\/\/www.bmbagency.com\/work\/miles-the-bear\/\">BMB<\/a> helped bring the story of Miles to life by focusing on the joys found in taking a TUI holiday. Miles is a worn, brown teddy bear with only one eye and a yarn grin. He\u2019s beloved by the family he\u2019s in, but also taken for granted in their everyday world. He gets yogurt spilled on his head and is carried up the stairs in a manner that allows his head to bang on every step. He gazes out of the window during a rainstorm while a spoken word version of Queen\u2019s \u201cBohemian Rhapsody\u201d intoned by actor William Shatner fills the background. Is this the real life for Miles or is it just fantasy? Whatever it is, Miles is trapped in the part of life where routine takes over and every day starts to feel the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everything changes the day his owner Emily stuffs him into her backpack. When the backpack opens, Miles is 30,000 feet in the sky on a Thomson Dreamliner and heading to a tropical resort in Jamaica. (Incidentally, the spot features a CG plane created by the team at <a href=\"http:\/\/www.realisestudio.com\/gallery\/thomson-bear\/\">Realise Studio<\/a> and filmed by Tom Tagholm from Park Pictures). There, he\u2019s finds relaxation on beachside lounge chairs (with a single sunglass over his one eye) and adventure in \u201cdeep sea\u201d pool diving. Suddenly, the smile on his face that has always been there appears to have grown into an ear-to-ear grin. Miles is back to being himself again, all thanks to the TUI holiday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to a TV advert campaign, BMB also produced print advertisements featuring Miles on location at some of TUI UK\u2019s most incredible destinations around the world. The print ads, according to the creatives at BMB, exhibit the transformative power of a TUI UK getaway. Taking a cue from the campaign\u2019s tagline <a href=\"http:\/\/www.bmbagency.com\/work\/miles-the-bear\">\u201cdiscover your smile,\u201d<\/a> Miles has been able to find his all over again. Funnily enough, his smile even looks a whole lot like the company logo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Love Miles so much that you wish you had <a href=\"https:\/\/blog.tui.co.uk\/2014\/12\/buy-miles-the-bear\/\">your own teddy bear<\/a> to join you on destination flights? TUI even sold a smaller version of Miles for \u00a38 in their stores and on their flights throughout the duration of the campaign. Bon voyage to all travelling TUI UK \u2014 and don\u2019t forget your teddy bears!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Travel adverts have long featured individuals fed up with overly stressed or stifling dull routines that make the decision to escape by spontaneously booking a vacation. At [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who is That Adorable One-Eyed Bear Mascot for TUI UK? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is That Adorable One-Eyed Bear Mascot for TUI UK?\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Travel adverts have long featured individuals fed up with overly stressed or stifling dull routines that make the decision to escape by spontaneously booking a vacation. At [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-08T23:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T22:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-29-at-3.29.24-PM-1024x577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Who is That Adorable One-Eyed Bear Mascot for TUI UK?\",\"datePublished\":\"2018-03-08T23:28:00+00:00\",\"dateModified\":\"2026-09-29T22:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/\"},\"wordCount\":461,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-29-at-3.29.24-PM.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/\",\"name\":\"Who is That Adorable One-Eyed Bear Mascot for TUI UK? | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-29-at-3.29.24-PM.png\",\"datePublished\":\"2018-03-08T23:28:00+00:00\",\"dateModified\":\"2026-09-29T22:30:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-29-at-3.29.24-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/Screenshot-2026-09-29-at-3.29.24-PM.png\",\"width\":2000,\"height\":1126},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\\\/20511\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Who is That Adorable One-Eyed Bear Mascot for TUI UK?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Who is That Adorable One-Eyed Bear Mascot for TUI UK? | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/","og_locale":"en_US","og_type":"article","og_title":"Who is That Adorable One-Eyed Bear Mascot for TUI UK?","og_description":"By Heather Taylor Travel adverts have long featured individuals fed up with overly stressed or stifling dull routines that make the decision to escape by spontaneously booking a vacation. At [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/","og_site_name":"AW360","article_published_time":"2018-03-08T23:28:00+00:00","article_modified_time":"2026-09-29T22:30:11+00:00","og_image":[{"width":1024,"height":577,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-29-at-3.29.24-PM-1024x577.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Who is That Adorable One-Eyed Bear Mascot for TUI UK?","datePublished":"2018-03-08T23:28:00+00:00","dateModified":"2026-09-29T22:30:11+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/"},"wordCount":461,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-29-at-3.29.24-PM.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/","name":"Who is That Adorable One-Eyed Bear Mascot for TUI UK? | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-29-at-3.29.24-PM.png","datePublished":"2018-03-08T23:28:00+00:00","dateModified":"2026-09-29T22:30:11+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-29-at-3.29.24-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/09\/Screenshot-2026-09-29-at-3.29.24-PM.png","width":2000,"height":1126},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/who-is-that-adorable-one-eyed-bear-mascot-for-tui-uk\/20511\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Who is That Adorable One-Eyed Bear Mascot for TUI UK?"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=20511"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20511\/revisions"}],"predecessor-version":[{"id":20513,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20511\/revisions\/20513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/20512"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=20511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=20511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=20511"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=20511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}