{"id":20527,"date":"2018-02-26T18:40:00","date_gmt":"2018-02-26T23:40:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20527"},"modified":"2026-09-29T18:42:39","modified_gmt":"2026-09-29T22:42:39","slug":"the-legend-of-jean-lafoote","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-legend-of-jean-lafoote\/20527\/","title":{"rendered":"The Legend of Jean LaFoote"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahoy, 360 readers! You know all about Horatio Magellen Crunch, AKA <a href=\"http:\/\/www.advertisingweek.com\/360-old\/article\/-mascot-design-evolution-capn-crunch\">Cap\u2019n Crunch<\/a>, and his adventures across the Milk Sea in the S.S. Guppy but what about his greatest nemesis, the pirate Jean LaFoote? If you\u2019ve never heard of him, let us take you on a voyage of discovery to learn more about the character and how he even received a spin-off cereal of his own, Cinnamon Crunch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1966 Cap&amp;apos;n Crunch Meets Jean LaFoote\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/VntBW-uZ9jU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Created and designed by Jay Ward and Bill Scott for the Quaker Oats Company, Jean LaFoote\u2019s name played off of real-life pirate Jean Lafitte. The swashbuckling icon began making commercial appearances as early as the 1960s where he was known as \u201cthe barefoot pirate.\u201d LaFoote wore a red tunic, blue shorts, and a pirate\u2019s hat. He also had a golden earring, mustache, and occasionally carried a silver sword around with him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LaFoote\u2019s primary goal was to uncover the secret of what makes Cap\u2019n Crunch crunchy and how the cereal stayed crunchy after you poured on the milk. Cap\u2019n Crunch explained to LaFoote that the \u201ccorn for crunch and oats for punch\u201d were the two nourishing grains that kept the cereal crunchy, but everything that happened after the milk had been poured was a secret.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1972 Cap&amp;apos;n Crunch and Jean LaFoote&amp;apos;s Wrap Up Party\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/v1RuTuGZ69g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">LaFoote would go to extreme measures to swipe the precious cargo including wrapping up his feet and stuffing the Cap\u2019n Crunch\u2019s ears with cotton so he wouldn\u2019t hear him sneaking into the S.S. Guppy. Cap\u2019n Crunch and his friends, including the Crunchberry Beast and Sea Dog, would foil LaFoote time and time again. LaFoote always paused to eat a bowl of cereal and Cap\u2019n Crunch would catch him in the act saying, \u201cYou can&#8217;t get away with the Crunch, because the crunch always gives you away!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1971 Jean LaFoote&amp;apos;s Cinammon Crunch with Storyscope Viewer\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/V5SHv2_pGSs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despite his goofy antics, LaFoote wasn\u2019t a true scallywag. After years of rejection, he would finally receive his own cereal, Cinnamon Crunch, in the 1970s. This cereal was made from corn and oats with an added pinch of cinnamon and sugar. LaFoote believed in his own cereal so much that he even says in this spot lightning can strike him down if it isn\u2019t the greatest cereal in the whole wide world. As we can see, well, maybe it\u2019s <em>one<\/em> of the greatest cereals in the world!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Ahoy, 360 readers! You know all about Horatio Magellen Crunch, AKA Cap\u2019n Crunch, and his adventures across the Milk Sea in the S.S. Guppy but what about [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Legend of Jean LaFoote | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-legend-of-jean-lafoote\/20527\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Legend of Jean LaFoote\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Ahoy, 360 readers! 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