{"id":20530,"date":"2018-02-20T18:43:00","date_gmt":"2018-02-20T23:43:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20530"},"modified":"2026-09-29T18:44:51","modified_gmt":"2026-09-29T22:44:51","slug":"throwback-mr-bubble","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/throwback-mr-bubble\/20530\/","title":{"rendered":"Throwback: Mr. Bubble"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Splish splash! For more than 50 years, <a href=\"http:\/\/www.mrbubble.com\/\">Mr. Bubble<\/a> has been America\u2019s favorite bath time buddy for kids of all ages as one of the top-selling bubble baths. From powdered flakes to liquid bubble bath and now even bath bombs, here\u2019s a look back at how Mr. Bubble has spent over five decades making getting clean almost as much fun as getting dirty.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mr. Bubble&amp;apos;s Bubble Bath Pool Party\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Ok9IVVHsdzU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Bubble floated onto the bath scene in 1961, invented by Harold Schafer and the Gold Seal Company in North Dakota. One of Schafer\u2019s favorite pastimes was helping his kids with their bath time. He wanted to create a bubble bath for children that was affordable and moved the product away from department stores over to drugstores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The original formula was made up of powdered flakes and had the slogan \u201chelps bubble you clean and eliminate bathtub ring.\u201d Early commercial spots showed families hosting \u201cMr. Bubble pool parties\u201d in their backyards. Just pour a little powder into a wading pool, turn on the garden hose, and watch the bubbles grow and grow. This tied in nicely with the brand\u2019s additional slogan \u201cmakes getting clean almost as much fun as getting dirty.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the product itself didn\u2019t initially make the kind of splash that everyone hoped it would. Mr. Bubble was a <a href=\"https:\/\/www.liveauctioneers.com\/news\/people\/in-the-pink-mr-bubble-bubble-bath-turns-50\">flop when it debuted<\/a>, thanks to the wrong price tag \u2014 59 cents \u2014 that didn\u2019t fit into grocery budgets back then. Schafer worked with a supplier to make sure that the product was still high quality and a bit more affordable. Sales for Mr. Bubble quickly took off afterwards and the company\u2019s mascot was introduced in the late 1960s.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mr. Bubble and Bobby\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/J22ilZjkIEU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In 1972, Mr. Bubble would introduce a liquid bubble bath to go along with a reformulated powder. Commercials released during this time reflected the two options available for bath time, with Mr. Bubble getting his own jingle in ads too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I\u2019m Mr. Bubble and I give dirt trouble!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I\u2019m the funniest bubble you\u2019ve ever seen<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I\u2019m fun in the tub<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Just give me a rub<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I help bubble you clean!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Bubble would later be acquired by The Village Company in 2008, and be reformulated to create more bubbles with a gentler formula. He turned 50-years-old in 2011 and has been a squeaky clean presence in bathrooms ever since. Last year, in honor of National Bubble Bath Day on January 8<sup>th<\/sup>, Mr. Bubble celebrated by giving away a bottle of his bubble bath every five minutes that day \u2014 gifting more than 1,600 bottles to fans!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Splish splash! For more than 50 years, Mr. Bubble has been America\u2019s favorite bath time buddy for kids of all ages as one of the top-selling bubble [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Throwback: Mr. Bubble | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/throwback-mr-bubble\/20530\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Throwback: Mr. Bubble\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Splish splash! 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