{"id":20548,"date":"2018-01-08T18:57:00","date_gmt":"2018-01-08T23:57:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20548"},"modified":"2026-09-29T18:58:39","modified_gmt":"2026-09-29T22:58:39","slug":"who-or-what-is-ampms-toomgis","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/who-or-what-is-ampms-toomgis\/20548\/","title":{"rendered":"Who (or What) is ampm\u2019s Toomgis?"},"content":{"rendered":"\n

By Heather Taylor<\/p>\n\n\n\n

If you\u2019ve ever stopped by an ampm<\/a> location, chances are you might have encountered this unusual character as you were drinking up or chowing down. He\u2019s got hair made out of red licorice, a beard full of cheese curls, a torso covered in potato chips, and cinnamon roll palms with hot dog wieners for fingers. Look even closer at his face and you\u2019ll find a cheeseburger nose, cookie cheeks, and hot dog mouth as he slowly shuffles around the store.<\/p>\n\n\n\n

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His name is Toomgis and he\u2019s the official mascot for ampm convenience stores. We\u2019re deciphering who, or what, he is and why he\u2019s a pal to have in a pinch anytime you have a cravings for serious eats.<\/p>\n\n\n\n

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