{"id":20578,"date":"2017-11-13T19:15:00","date_gmt":"2017-11-14T00:15:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20578"},"modified":"2026-09-29T19:16:35","modified_gmt":"2026-09-29T23:16:35","slug":"gimme-that-za-the-wacky-world-of-pizza-mascots","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/gimme-that-za-the-wacky-world-of-pizza-mascots\/20578\/","title":{"rendered":"Gimme That \u2018Za: The Wacky World of Pizza Mascots"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Few meals were as beloved in the 1980s and 1990s as the round wheel of sauce, cheese, meats, and veggies that ruled over any other dinner option for kids or adults: I\u2019m talking about pizza!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Olsen Twins even sang a now-Internet famous ditty all about the toppings they\u2019d put on their dream pizza in the 1995 VHS video \u201cYou&#8217;re Invited To Mary-Kate and Ashley&#8217;s Sleepover Party.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pizza mania extended to the world of brand mascots with three popular \u2018za-driven characters created during this era for their respective pizza brands. Domino\u2019s introduced The Noid while Little Caesars gave their existing icon a new \u201cpizza pizza\u201d tagline and Pizza Hut turned commercial breaks into sketch comedy skits with \u201cThe Pizza Head Show.\u201d Grab a slice and join us for a look behind the scenes of pizza\u2019s wackiest characters.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Little Caesars &amp;apos;Pizza by the Foot&amp;apos; Commercial (1997)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Ny_LUq7BBJc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-little-caesar\" class=\"wp-block-heading\">Little Caesar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Little Caesar might have made his debut as a 3D figure for the Little Caesars pizza chain in 1962, but the character received his famous <a href=\"https:\/\/littlecaesars.com\/en-us\/rooted-in-detroit\/our-founders-history\">\u201cPIZZA!PIZZA!\u201d<\/a> tagline in 1979. Little Caesars began national television advertising in 1988,with ad agency Cliff Freeman &amp; Partners at the helm of some of their zaniest commercial campaigns of the \u201890s featuring the three-foot tall Roman icon. This commercial spot from 1997 features the chain\u2019s latest creation, Pizza by the Foot, which customers are instructed on \u201ca safe turning radius\u201d for carrying out the pizza. (The customer in this ad doesn\u2019t follow any of the rules, of course.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Little Caesars Commercial 2012 - Horse Guys Run!\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/FMRUzU1mjgI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After a 15-year hiatus, Little Caesar made his triumphant return to national TV ads in 2012 \u2014 still dressed in his toga and sandals and wildly enthusiastic about \u201cPIZZA!PIZZA!\u201d as ever.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Domino&amp;apos;s Pizza &quot;One Call Does It All&quot; Noid - 80&amp;apos;s Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Xkh-2mAovQo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-the-noid\" class=\"wp-block-heading\">The Noid<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cIf you\u2019ve ever gotten cold pizza or squashed pizza or pizza that just wasn&#8217;t right, The Noid did it.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meet The Noid, a character (we still aren\u2019t quite sure what he truly is) created for Domino\u2019s Pizza in 1986 by the ad agency Group 243. This mascot existed purely to ruin pizzas everywhere, however Domino\u2019s promised that because their pizzas were delivered so quickly one could \u201cAvoid The Noid\u201d and get their slices piping hot.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Domino&amp;apos;s Avoid the Noid Commercial from 1987\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/GrfvqAvz5lg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Will Vinton, who also helped create other Claymation mascots like the California Raisins, brought The Noid to life in Claymation and actor Pons Maar voiced The Noid in pure gibberish-speak. While the mascot received a mixed reception from audiences, the character was shelved after a Domino\u2019s hostage situation that took place in 1989 and would not make a commercial reappearance until 2016. (This time, he ditched the Claymation for a <a href=\"https:\/\/youtu.be\/NxQQFD5ucmA\">life size costume<\/a>.)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pizza Hut - The Pizza Head Show (1993-1997) [REUPLOADED]\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/EcV9vsmfkuw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-pizza-head\" class=\"wp-block-heading\">Pizza Head<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s time for \u201cThe Pizza Head Show\u201d everybody! In 1993, Pizza Hut dipped into the success of \u201cThe Mr. Bill Show\u201d on <em>Saturday Night Live<\/em> with their own take on the skit. In an ad campaign created by Goodby Silverstein &amp; Partners, \u201cThe Pizza Head Show\u201d starred a happy-go-lucky slice of pizza named Pizza Head terrorized by a pizza cutter named Steve \u2014 the Sluggo to his Mr. Bill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All throughout these commercial spots, Pizza Head would find himself getting stepped on, hit by an asteroid, and even arrested by Steve, assuming various identities with the narrator refusing to believe Pizza Head that Steve was any of these characters. The commercials ran until 1997 \u2014 just the right time before this skit could grow stale with audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Few meals were as beloved in the 1980s and 1990s as the round wheel of sauce, cheese, meats, and veggies that ruled over any other dinner option [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gimme That \u2018Za: The Wacky World 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