{"id":20602,"date":"2017-09-07T19:29:00","date_gmt":"2017-09-07T23:29:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20602"},"modified":"2026-09-29T19:30:53","modified_gmt":"2026-09-29T23:30:53","slug":"why-we-vote-for-mascots-every-year","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-we-vote-for-mascots-every-year\/20602\/","title":{"rendered":"Why We Vote for Mascots Every Year"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<h3 id=\"h-can-you-imagine-a-world-without-brand-mascots\" class=\"wp-block-heading\"><em>Can you imagine a world without brand mascots?<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we celebrate the 2017 Madison Avenue Walk of Fame, we\u2019re reminded of its previous recipients. Characters like the GEICO Gecko, Coca-Cola Polar Bears, Pillsbury Doughboy, and Tony the Tiger have all been past winners. These mascots, as well as the many others who have also won, share more in common than being successful brand campaigns. They\u2019ve transcended the cultural landscape to become a part of our world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We see them as trustworthy figures, familiar and comforting. These characters like to help us out in every aspect of our world from cooking in the kitchen to keeping our seat belts buckled and we welcome them into our lives. We can\u2019t help but smile when we see them. They\u2019ve touched our hearts and become our friends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year, we watch some of those friends celebrate major milestones. Carvel\u2019s Fudgie the Whale, Lefty from Hamburger Helper, and Chuck E. Cheese are all having big birthdays. StarKist\u2019s Charlie the Tuna is enjoying a major anniversary and Pualani from Hawaiian Airlines received a huge design refresh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We want to see them receive top accolades for all these moments and more. By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, we want to see you pick your favorite slogan of the year. From classics like Mastercard\u2019s \u201cThere are some things money can\u2019t buy, for everything else there\u2019s Mastercard\u201d to newly revamped taglines like <em>The Washington Post<\/em>\u2019s \u201cDemocracy dies in the dark,\u201d this year\u2019s nominees reflect our changing cultural landscape while paying tribute to iconic household phrases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/newyork.advertisingweek.com\/walk-of-fame\">Cast your vote here<\/a> for your favorite mascot and slogan that defined 2017. Polling ends Friday, September 22, 2017, with winners to be announced at <a href=\"http:\/\/newyork.advertisingweek.com\">Advertising Week<\/a> on Monday, September 25, 2017.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Can you imagine a world without brand mascots? As we celebrate the 2017 Madison Avenue Walk of Fame, we\u2019re reminded of its previous recipients. Characters like the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why We Vote for Mascots Every Year | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-we-vote-for-mascots-every-year\/20602\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why We Vote for Mascots Every Year\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Can you imagine a world without brand mascots? 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