{"id":20609,"date":"2017-08-22T19:34:00","date_gmt":"2017-08-22T23:34:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20609"},"modified":"2026-09-29T19:36:03","modified_gmt":"2026-09-29T23:36:03","slug":"7-brand-mascots-we-wish-would-take-over-our-social-media-accounts","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/7-brand-mascots-we-wish-would-take-over-our-social-media-accounts\/20609\/","title":{"rendered":"7 Brand Mascots We Wish Would Take Over Our Social Media Accounts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a brand mascot could take over your ad agency\u2019s social media handles for the day, who would you want it to be? No, seriously: which character would you bestow the keys (AKA login information) to for your Facebook, Twitter, and Instagram accounts? From Allstate\u2019s Mayhem hosting Instagram Live to selfies snapped from the M&amp;M\u2019s, advertising execs gave us a glimpse of the icons they\u2019d put in charge of their agency\u2019s social presence.<\/p>\n\n\n\n<h2 id=\"h-buzzbee-honey-nut-cheerios\" class=\"wp-block-heading\"><strong>BuzzBee (Honey Nut Cheerios)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI&#8217;d have to go with&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-aw-throwback-buzzbee-of-honey-nut-cheerios\">BuzzBee<\/a>&nbsp;from Honey Nut Cheerios. Who better to generate&nbsp;buzz for an agency? Fans wouldn&#8217;t&nbsp;<em>bee<\/em>-lieve all of the possible puns. Plus,&nbsp;if social media trolls abound, Buzz has a stinger that will remind people&nbsp;to&nbsp;<em>bee<\/em>&nbsp;nice.&nbsp;\u2014&nbsp;<a href=\"https:\/\/twitter.com\/TheSocialLights\">Ben Nesvig<\/a>, Social Media Strategist,&nbsp;<a href=\"http:\/\/thesociallights.com\/\">The Social Lights<\/a><\/p>\n\n\n\n<h2 id=\"h-the-geico-gecko\" class=\"wp-block-heading\"><strong>The GEICO Gecko<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur agency is built on a foundation of cool, confident, composed and Californian. If we had it out our way, we\u2019d love to have the GEICO Gecko take over our social media feeds.&nbsp;Our current social strategy revolves around sharing images and videos around cool places (restaurants, hiking trails) and cool people (our founder, our support team).&nbsp;If the GEICO Gecko took over, we feel he would infuse a super-relaxed, low-key, feed-shaking flare into our social stream. He would infuse his laidback personality into the AG stream, giving our fans a consciously calm voice through which they could relate to on really crazy days and still talk about avocados, PR, and social media.\u201d \u2014&nbsp;<a href=\"https:\/\/twitter.com\/agencyguacamole\">Bilal Kaiser<\/a>, Principal,&nbsp;<a href=\"http:\/\/www.agencyguacamole.com\/\">Agency Guacamole<\/a><\/p>\n\n\n\n<h2 id=\"h-the-kool-aid-man\" class=\"wp-block-heading\"><strong>The Kool-Aid Man<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe busts through walls, yells \u201cOh yeah!\u201d with crazy enthusiasm, and smiles like a fun-loving maniac the whole time. His memes would be next level, and that could definitely help our social game.\u201d \u2014&nbsp;<a href=\"https:\/\/twitter.com\/bethemachinenyc\">Patrick West<\/a>, CEO and Founder,&nbsp;<a href=\"http:\/\/www.themachinenyc.com\/\">Be The Machine<\/a><\/p>\n\n\n\n<h2 id=\"h-morton-salt-girl\" class=\"wp-block-heading\"><strong>Morton Salt Girl<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe&#8217;re choosing the Morton Salt Girl over any other mascot. She&#8217;s got soul and there&#8217;s plenty of opportunity to tell a variety of stories that we\u2019re sure would be captivating. Imagine walking past a real life version of the Morton Salt girl with her umbrella, the rain, and the salt? That is worth 1,000 posts!\u201d \u2014 Steph Sebbag, Founder and President and Andy Robbins, COO and Partner,&nbsp;<a href=\"http:\/\/www.bpg.tv\/\">bpg<\/a><\/p>\n\n\n\n<h2 id=\"h-mr-peanut\" class=\"wp-block-heading\"><strong>Mr. Peanut<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith his wit, style and charm and his fantastic peanut puns,&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-design-evolution-mr-peanut\">Mr. Peanut<\/a>&nbsp;would be an excellent addition to any Twitter or Instagram feed!\u201d \u2014&nbsp;<a href=\"https:\/\/twitter.com\/OlsonEngage\">Taylor Higgins<\/a>, Account Executive,&nbsp;<a href=\"http:\/\/www.olsonengage.com\/\">Olson Engage<\/a>&nbsp;\/ Planters<\/p>\n\n\n\n<h2 id=\"h-mayhem-allstate\" class=\"wp-block-heading\"><strong>Mayhem (Allstate)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019d love if&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-the-best-kind-of-mayhem-iconblog\">Mayhem<\/a>&nbsp;from Allstate not only took over, but hacked into our social pages. He\u2019d disrupt our fans by trolling them on Twitter, host an Instagram live of him causing chaos to an unsuspecting family and switching out all of our profile images. After enjoying the hilarity, we\u2019d sweep in and do what we do best\u2014clean up the chaos.\u201d \u2014&nbsp;<a href=\"https:\/\/twitter.com\/abc_Creative\">Steve Merino<\/a>, Chief Creative Officer,&nbsp;<a href=\"http:\/\/abccreative.com\/\">Aloysius Butler &amp; Clark<\/a><\/p>\n\n\n\n<h2 id=\"h-m-amp-m-s\" class=\"wp-block-heading\"><strong>M&amp;M\u2019s<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe M&amp;M\u2019s squad would split up visiting each of our nine offices posting what they do best.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red would go live from a client meeting where he&#8217;d be laying out his next brilliant plan as only he could.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yellow would post selfies of his amazing creative work. (Of course the picture would be blurry and only include the top of Yellow&#8217;s head and maybe a small piece of the image.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Green would share videos of her latest research showing what people love about her.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ms. Brown would post an Instagrid showing off her analytical genius.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orange would post a selfie hiding in a safe dark IT room where hopefully no one can find him.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And Blue would post snaps of himself staying cool during a crisis management situation.\u201d \u2014&nbsp;<a href=\"https:\/\/twitter.com\/MowerAgency\">Christian Gaddis<\/a>, Senior Account Executive,&nbsp;<a href=\"https:\/\/www.mower.com\/\">Eric Mower + Associates<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor If a brand mascot could take over your ad agency\u2019s social media handles for the day, who would you want it to be? No, seriously: which character [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Brand Mascots We Wish Would Take Over Our Social Media Accounts | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/7-brand-mascots-we-wish-would-take-over-our-social-media-accounts\/20609\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Brand Mascots We Wish Would Take Over Our Social Media Accounts\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor If a brand mascot could take over your ad agency\u2019s social media handles for the day, who would you want it to be? 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