{"id":20612,"date":"2017-08-08T19:36:00","date_gmt":"2017-08-08T23:36:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20612"},"modified":"2026-09-29T19:38:08","modified_gmt":"2026-09-29T23:38:08","slug":"the-untold-story-of-nestles-farfel-the-dog","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-untold-story-of-nestles-farfel-the-dog\/20612\/","title":{"rendered":"The Untold Story of Nestl\u00e9\u2019s Farfel the Dog"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before the&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-aw-icon-throwback-nesquik-bunny\">Nesquik Bunny<\/a>&nbsp;hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV screens everywhere. His name was Farfel and with the help of ventriloquist&nbsp;<a href=\"http:\/\/jimmydannyfarfel.com\/\">Jimmy Nelson<\/a>&nbsp;and his dummy Danny O\u2019Day, the trio would create and perform a jingle for Nestl\u00e9\u2019s Nesquik that would take the world by storm for more than a decade. No need to adjust your TV antennae \u2014 we\u2019re stepping back in time for a tale (tail?) that uncovers more about this plucky puppet\u2019s sweet rise to fame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Nestl\u00e9\u2019s \u201cQuik\u201d chocolate powder was introduced in 1948, Farfel didn\u2019t make his commercial debut until much later. Jimmy Nelson, a popular Chicago ventriloquist who was well known for his comedy acts starring his puppets Danny O\u2019Day and Humphrey Higsbye, came up with the concept for Farfel in 1950. According to his son,&nbsp;<a href=\"http:\/\/www.leejaynelson.com\/tributepage.html\">Lee Jay Nelson<\/a>, Farfel was based on a stuffed dog Nelson spotted on a piano at one of the clubs he performed at. He gave the dog a voice that made the audience laugh and just like that, the character was born. Frank Marshall, a figure maker who also served as the designer of the Danny O\u2019Day dummy, custom-built the Farfel puppet for Nelson.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VINTAGE 1956 NESTLE QUIK COMMERCIAL WITH VENTRILOQUIST JIMMY NELSON\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/XAqbC9S6U7w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nelson then moved to New York City where he performed and made guest appearances on several TV shows. He appeared on&nbsp;<em>The Ed Sullivan Show<\/em>&nbsp;five times before he landed his&nbsp;<a href=\"http:\/\/jimmydannyfarfel.com\/bio.html\">breakout role<\/a>&nbsp;in 1952 as a Texaco spokesman in&nbsp;<em>The Texaco Star Theater&nbsp;<\/em>hosted by Milton Berle. In 1955, Nestl\u00e9 began searching for a spokesperson for their Quik chocolate mix. Nelson, Danny, and Farfel all auditioned for the part \u2014 and got it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vintage 1950&amp;apos;s Nestle&amp;apos;s Quik Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/QQK-AJKtjB0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;N-E-S-T-L-E-S, Nestl\u00e9\u2019s makes the very best\u2026 Chawwclate!&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The three turned this ditty into a world famous jingle that remained beloved by audiences for more than 10 years. During Jimmy\u2019s tenure, more than 120 Nestl\u00e9 commercials were made with filmed versions quickly replacing live ones to allow for more exciting scenarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you watch the early commercial spots closely, you might notice that at the end of the jingle Farfel\u2019s mouth abruptly closes. This is considered to be Farfel\u2019s trademark \u2014 and it\u2019s all thanks to sweaty hands. During Nelson\u2019s audition, he was so nervous his hands began to sweat which caused him to accidentally snap Farfel\u2019s mouth shut. He worried that he had messed up the audition, but as it turns out the Nestl\u00e9 team loved it and kept the moment in commercials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the character has long been retired, Farfel made a triumphant return to televisions in the 1990s just in time for the holiday season. This time, the puppet was in color and joined by a Farfel family tree of singing dogs to share news about Nestl\u00e9\u2019s new holiday wrapping. Watch the commercial spot below all the way to the end for an extra-special throwback to the original Farfel\u2019s signature!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nestle Christmas Commercial from 1992 with Farfle\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/EDoFNmNDnm0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo credit:&nbsp;<a href=\"http:\/\/jimmydannyfarfel.com\/\">Jimmy Nelson<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Before the&nbsp;Nesquik Bunny&nbsp;hopped onto grocery shelves and decades before streaming television, a spunky pup harmonized about the delicious taste of chocolate-flavored milk on black and white TV [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Untold Story of Nestl\u00e9\u2019s Farfel the Dog | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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