{"id":20627,"date":"2017-07-19T19:44:00","date_gmt":"2017-07-19T23:44:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20627"},"modified":"2026-09-29T19:46:00","modified_gmt":"2026-09-29T23:46:00","slug":"meet-pualani-the-face-of-hawaiian-airlines","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-pualani-the-face-of-hawaiian-airlines\/20627\/","title":{"rendered":"Meet Pualani, the Face of Hawaiian Airlines"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By Heather Taylor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aloha, AW360 readers! If you\u2019re ever flown via&nbsp;<a href=\"https:\/\/www.hawaiianairlines.com\/\">Hawaiian Airlines<\/a>, you might be curious about the regal female face of the brand. Who is she? Fasten your seatbelts as we take you on a journey to discover the origins of Pualani, the Hawaiian Airlines icon, and her recent logo design refresh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the 1970s, Pualani has been present in advertising for the airlines serving as a beacon for Hawaiian hospitality and the brand\u2019s commitment to elevated service. As the \u201cFlower of the Sky,\u201d her look has evolved over the decades to reflect the changing times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pualani\u2019s latest logo redesign borrows a few elements from her last update in 2001. She maintains a welcoming smile and proud gaze and the color purple is used prominently within her palette to reflect her majestic status. The 2017 refresh also moves Pualani to be framed against a setting sun, which is symbolic of the Hawaiian Airlines brand watching over their guests and crew.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aside from her logo revamp, there have also been a few changes made to how Pualani is painted on aircraft. Now, she enjoys an even more prominent position on the tails of airplanes in bold, rich colors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrapped around the body of the aircraft is a maile lei, which are typically used for special occasions. Here, they represent a warm welcome to guests and the promise of providing care, warmth, and generosity \u2014 hallmarks of the Hawaiian culture as well as the culture of Hawaiian Airlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We welcome you to our own mascot \u2018ohana, Pualani. Thank you for choosing to fly AW360 Air \u2014 and please fly with us again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Heather Taylor Aloha, AW360 readers! If you\u2019re ever flown via&nbsp;Hawaiian Airlines, you might be curious about the regal female face of the brand. Who is she? Fasten your seatbelts [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[2],"class_list":["post-20627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet Pualani, the Face of Hawaiian Airlines | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-pualani-the-face-of-hawaiian-airlines\/20627\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Pualani, the Face of Hawaiian Airlines\" \/>\n<meta property=\"og:description\" content=\"By Heather Taylor Aloha, AW360 readers! If you\u2019re ever flown via&nbsp;Hawaiian Airlines, you might be curious about the regal female face of the brand. Who is she? 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