{"id":20655,"date":"2026-10-05T20:05:36","date_gmt":"2026-10-06T00:05:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20655"},"modified":"2026-10-05T20:05:37","modified_gmt":"2026-10-06T00:05:37","slug":"people-still-buy-from-people-featuring-madeline-schofield-of-salesforce","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/people-still-buy-from-people-featuring-madeline-schofield-of-salesforce\/20655\/","title":{"rendered":"People Still Buy From People Featuring Madeline Schofield of Salesforce"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting someone to attend an event is one thing; making it worth their time is another. As audiences become more selective and AI changes how customers discover brands, this conversation explores the value of being together in person, the trust built through human relationships, and knowing when to let technology help\u2014and when to get it out of the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining us is <a href=\"https:\/\/www.linkedin.com\/in\/madelineschofield\/\">Madeline Schofield, VP, Experience Strategy and Executive Marketing at Salesforce<\/a>, fresh from Dreamforce. Madeline shares how her team designs different experiences for developers and senior executives, assesses success through both data and conversations with sales leaders, and carries the event\u2019s story into the months that follow. We also discuss why curiosity matters when building marketing teams and how AI can free up time for deeper creative and strategic thinking.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" 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style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/1o0cKpezNc7SgITi7I1B2o\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"People Still Buy From People Featuring Madeline Schofield of Salesforce\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=qm8zr-1b78fec-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining us is Madeline Schofield, VP, Experience Strategy and Executive Marketing at Salesforce, fresh from Dreamforce. <\/p>\n","protected":false},"author":26,"featured_media":20656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[53,23],"class_list":["post-20655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>People Still Buy From People Featuring Madeline Schofield of Salesforce | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/people-still-buy-from-people-featuring-madeline-schofield-of-salesforce\/20655\/\" 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