{"id":20712,"date":"2026-10-08T18:45:20","date_gmt":"2026-10-08T22:45:20","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20712"},"modified":"2026-10-08T18:45:21","modified_gmt":"2026-10-08T22:45:21","slug":"would-you-share-it-if-you-didnt-work-here-featuring-ty-stafford-of-hello-party","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/would-you-share-it-if-you-didnt-work-here-featuring-ty-stafford-of-hello-party\/20712\/","title":{"rendered":"Would You Share It If You Didn\u2019t Work Here? Featuring Ty Stafford of Hello Party"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A brand\u2019s next post is competing with everything else people could watch, share, or send to a friend. This conversation asks what makes branded content worth choosing\u2014and why asking for audience feedback means little unless something happens with it. From turning comments into the next video to developing entertainment people want to return to, it explores what participation can look like beyond a campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining us is <a href=\"https:\/\/www.linkedin.com\/in\/ty-stafford-12850788\/\">Ty Stafford, Founder and CEO of Hello Party<\/a>, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House. Ty shares how his agency brings creators into the work from the beginning, and how developing <em>Music Therapy<\/em> with musical comedian Morgan Jay led to a partnership with Live Nation. We also discuss hiring people who can both imagine and make the work, his concerns about AI-generated creative, and his \u201cthree beer rule\u201d for helping brands loosen up online without losing who they are.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds\/id1501617733\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/1o0cKpezNc7SgITi7I1B2o\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"Would You Share It If You Didn\u2019t Work Here? Featuring Ty Stafford of Hello Party\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=hkwbs-1b7d1eb-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining us is Ty Stafford, Founder and CEO of Hello Party, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House. <\/p>\n","protected":false},"author":26,"featured_media":20713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[53,23],"class_list":["post-20712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Would You Share It If You Didn\u2019t Work Here? 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