{"id":20715,"date":"2026-10-08T20:29:05","date_gmt":"2026-10-09T00:29:05","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20715"},"modified":"2026-10-08T20:29:06","modified_gmt":"2026-10-09T00:29:06","slug":"what-the-dashboard-cant-tell-you-about-people-featuring-kerel-cooper-of-marketcast","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/what-the-dashboard-cant-tell-you-about-people-featuring-kerel-cooper-of-marketcast\/20715\/","title":{"rendered":"What the Dashboard Can\u2019t Tell You About People Featuring Kerel Cooper of MarketCast"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A campaign can look successful on a dashboard and still leave questions about what it actually accomplished. This conversation explores how brands can better understand what makes people care, act, and choose\u2014and why marketing needs to remember the human behind the purchasing decision. It also considers what gets lost when short-term performance takes priority over storytelling and emotional connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining us is <a href=\"https:\/\/www.linkedin.com\/in\/kerelcooper\/\">Kerel Cooper, Chief Marketing Officer at MarketCast<\/a>. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work. We also discuss a question he feels deserves more attention: how do organizations prepare people to become strategic thinkers when AI begins taking over the tasks that fill their working day?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds\/id1501617733\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/1o0cKpezNc7SgITi7I1B2o\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"What the Dashboard Can\u2019t Tell You About People Featuring Kerel Cooper of MarketCast\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=qdht4-1b7d336-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work.<\/p>\n","protected":false},"author":26,"featured_media":20716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[53,23],"class_list":["post-20715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What the Dashboard Can\u2019t Tell You About People Featuring Kerel Cooper of MarketCast | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/what-the-dashboard-cant-tell-you-about-people-featuring-kerel-cooper-of-marketcast\/20715\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the Dashboard Can\u2019t Tell You About People Featuring Kerel Cooper of MarketCast\" \/>\n<meta property=\"og:description\" content=\"Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/what-the-dashboard-cant-tell-you-about-people-featuring-kerel-cooper-of-marketcast\/20715\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-09T00:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-09T00:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/KEREL-COOPER-MARKETCAST.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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