{"id":20719,"date":"2026-10-12T17:45:19","date_gmt":"2026-10-12T21:45:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20719"},"modified":"2026-10-12T17:45:20","modified_gmt":"2026-10-12T21:45:20","slug":"earning-a-place-in-the-group-chat-featuring-victoria-hoyle-of-the-social-element","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/earning-a-place-in-the-group-chat-featuring-victoria-hoyle-of-the-social-element\/20719\/","title":{"rendered":"Earning a Place in the Group Chat Featuring Victoria Hoyle of The Social Element"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posting more gives a brand more to say, but does it give people a reason to care? Research across 477 brands found no statistically significant relationship between posting frequency or content reach and brand value, while community-building behaviors did show a connection. This conversation explores what brands can learn from the discussions, shared experiences, and sense of belonging that keep people coming back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining us is <a href=\"https:\/\/www.linkedin.com\/in\/victoria-hoyle\/\" rel=\"noopener\" target=\"_blank\">Victoria Hoyle, Global VP of Intelligence at The Social Element<\/a>. Victoria takes us through the agency\u2019s Brand Currency research, explaining how brands build relationships through fandom, conversation, and moments people want to share. We discuss what Formula One\u2019s storytelling reveals about emotional connection, why listening needs to extend beyond a brand\u2019s own channels, and how marketers can use those insights to decide what to do next.<\/p>\n\n\n<\/p>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds\/id1501617733\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/1o0cKpezNc7SgITi7I1B2o\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"Earning a Place in the Group Chat Featuring Victoria Hoyle of The Social Element\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=iammv-1b81770-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joining us is Victoria Hoyle, Global VP of Intelligence at The Social Element. Victoria takes us through the agency\u2019s Brand Currency research, explaining how brands build relationships through fandom, conversation, and moments people want to share.<\/p>\n","protected":false},"author":26,"featured_media":20720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[53,23],"class_list":["post-20719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-great-minds","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Earning a Place in the Group Chat Featuring Victoria Hoyle of The Social Element | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/earning-a-place-in-the-group-chat-featuring-victoria-hoyle-of-the-social-element\/20719\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earning a Place in the Group Chat Featuring Victoria Hoyle of The Social Element\" \/>\n<meta property=\"og:description\" content=\"Joining us is Victoria Hoyle, Global VP of Intelligence at The Social Element. 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