{"id":20789,"date":"2026-10-13T18:56:48","date_gmt":"2026-10-13T22:56:48","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20789"},"modified":"2026-10-13T18:56:49","modified_gmt":"2026-10-13T22:56:49","slug":"ut-spotify-awny2026","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ut-spotify-awny2026\/20789\/","title":{"rendered":"More Than the Game: Building Brand Connections Across Sports Culture"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">On this panel presented by Spotify, <a href=\"https:\/\/www.linkedin.com\/in\/annpiper?utm_source=chatgpt.com\">Ann Piper, Head of Sales for the Americas<\/a> at Spotify, joins <a href=\"https:\/\/www.linkedin.com\/in\/angelasteele?utm_source=chatgpt.com\">Angela Steele, Chief Client Officer, U.S.<\/a> at WPP Media; <a href=\"https:\/\/www.linkedin.com\/in\/harriswes?utm_source=chatgpt.com\">Wes Harris, Director of Marketing for YouTube TV<\/a> at Google; and <a href=\"https:\/\/www.linkedin.com\/in\/juliet-litman?utm_source=chatgpt.com\">Juliet Litman, Director of Talent and Operations<\/a> at Spotify Podcast Studios to explore how fandom continues between games and episodes. Fans turn to trusted voices to debate, discover and keep the conversation going, creating opportunities for brands to contribute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore what makes those partnerships welcome. From YouTube TV\u2019s recurring segments with Bill Simmons to Ally\u2019s investment in women\u2019s sports, the discussion examines how brands can support the experiences fans care about and become part of their everyday routines.<\/p>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/uncommon-thinking\/id1396207544\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/2C0zWhVRq7iDE2sHsfCdSU\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"More Than the Game: Building Brand Connections Across Sports Culture\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=i8s25-1b83235-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the panel presented by Paramount Advertising, Mary Kate Callen, SVP, Global Ad Marketing &#038; Intelligence at Paramount Advertising, sits down with Neil Greskiewicz, VP, Sales, Paramount Advertising, Dayo Harewood, SVP, Creative, Brand Studio, Paramount Media Labs, and Amanda Evans, Head of Brand, Insights &#038; Partnerships, Wayfair, to discuss Wayfair&#8217;s partnership with the NFL on CBS.<\/p>\n","protected":false},"author":26,"featured_media":20804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,54],"class_list":["post-20789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-uncommon-thinking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More Than the Game: Building Brand Connections Across Sports Culture | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ut-spotify-awny2026\/20789\/\" \/>\n<meta property=\"og:locale\" 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