{"id":20823,"date":"2025-10-14T14:38:00","date_gmt":"2025-10-14T18:38:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20823"},"modified":"2026-10-14T15:08:12","modified_gmt":"2026-10-14T19:08:12","slug":"beyond-reach-making-attention-count-in-streaming-tv","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-reach-making-attention-count-in-streaming-tv\/20823\/","title":{"rendered":"Beyond Reach: Making Attention Count in Streaming TV"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Becky Johnson, Advertising Week Writer &amp; Podcast Host<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Other Side of the Screen: Brand-Building through Premium Content\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/M7m-MN_5i38?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Reach and frequency remain central to media planning, but counting exposures does not tell brands how closely people are watching. In our Advertising Week New York discussion, Amazon Ads and Havas Media explored how attention, content selection and creative partnerships can help streaming investments work harder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/christofuller?utm_source=chatgpt.com\">Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales<\/a> at Amazon Ads, moderated the conversation with <a href=\"https:\/\/www.linkedin.com\/in\/jodiehayes94?utm_source=chatgpt.com\">Jodie Hayes, Vice President of Integrated Investments<\/a> at Havas Media, and <a href=\"https:\/\/www.linkedin.com\/in\/lauren-anderson-6308ab357?utm_source=chatgpt.com\">Lauren Anderson, Head of the U.S. Brand Innovation Lab<\/a> at Amazon Ads. The panel examined how brands can participate in entertainment, measure audience engagement and decide when to create something of their own.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-1024x576.jpg\" alt=\"\" class=\"wp-image-20824\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-1024x576-1.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-300x168.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-2048x1152.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-320x180.jpg 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sarah Merians Photography<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Chris opened with findings from Amazon-commissioned attention research involving more than 270 brand studies and approximately 200,000 respondents. Cumulative attention was eight times more predictive of positive brand outcomes than frequency alone, Chris said, citing measures such as brand favorability, purchase intent and ad recall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Jodie, the growing role of ad-supported streaming has changed the investment conversation. Brands are increasingly asking how much to invest and how to make that investment effective, rather than whether streaming belongs in the plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jodie said watching a favorite series or live game is a different experience from casually scrolling through a social feed. Planning needs to account for both the content and how viewers engage with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNot all impressions are created equal,\u201d Jodie said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lauren approached that question from the creative side. The Brand Innovation Lab connects a brand\u2019s objectives with opportunities across Amazon, including Prime Video, Amazon Music and Wondery, while considering what the experience offers the customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat is the organic way to show up? What\u2019s the best opportunity?\u201d Lauren said.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-1024x576.jpg\" alt=\"\" class=\"wp-image-20825\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-1024x576-1.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-300x168.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-767x431.jpg 767w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-2048x1152.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2011-640x360.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sarah Merians Photography<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lauren cited Liquid I.V.\u2019s partnership with the Prime Video series \u201cOff Campus\u201d as an example of a brand finding a natural role in existing entertainment. The campaign included product integration, hockey rink advertising within the show and surrounding ads featuring characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership also extended into merchandise, social activity and pause ads. Lauren said those different elements offered ways to track awareness and conversion, but their effectiveness depended on the fit between the brand and the content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The discussion then moved to the challenge of planning across a fragmented streaming landscape. Jodie said audience data and buying tools allow advertisers to adjust where they appear as viewers move among platforms, sports and series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reporting transparency is critical to those decisions. Knowing the streaming service is useful, Jodie said, but advertisers also need to understand the programs carrying their ads and whether those placements match the intended environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf one show is performing really well, maybe that is, like, with Lauren\u2019s perspective, where we need to lean in a bit harder on the IP, do something a little bit bigger and more 360,\u201d Jodie said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jodie described an unnamed client that had historically relied heavily on linear television and needed to build awareness over a longer consideration period. In moving to streaming, the team established an attention baseline to guide adjustments while checking that the content suited the brand\u2019s creative.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-1024x576.jpg\" alt=\"\" class=\"wp-image-20828\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-1024x576-1.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-320x180.jpg 320w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1967-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sarah Merians Photography<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Custom content offered another option for brands unable to find the right existing property. Lauren said joining a popular show can itself be risky if audiences do not believe the brand belongs there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lauren described a Lexus partnership with singer and composer Laufey that brought together music, an electric vehicle and the centennial of Miles Davis\u2019 birth. Laufey created a lyrical interpretation of \u201cBlue in Green,\u201d supported by a live musical event on Twitch and an original track released through Amazon Music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign gave Lexus a way to reach a younger, culturally engaged audience through an experience developed for that purpose. Rather than attaching to an existing entertainment moment, the brand helped create one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe cultural moment we want to attach to doesn\u2019t exist, so we\u2019re going to make it,\u201d Lauren said, describing Lexus\u2019 approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lauren reported that Twitch live views exceeded the campaign benchmark by 45%, minutes watched by 191% and channel chats by 2,100%. Fire TV views were 60% above benchmark, Lauren said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those results reflected different roles across the campaign. Lauren said Twitch, Fire TV and Amazon Music each contributed to a shared story, with every touchpoint intended to do something distinct.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-1024x576.jpg\" alt=\"\" class=\"wp-image-20831\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-1024x576-1.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-300x168.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-2048x1152.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2005-1-320x180.jpg 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sarah Merians Photography<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As the conversation turned to 2027 planning, Jodie emphasized combining streaming, podcasts and custom creative to make brands part of an experience. Transparency about where advertising appears would remain a priority as streaming opportunities continued to expand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lauren urged marketers to write briefs that clearly identify the intended audience, message and emotion. Those foundations help the creative team develop an experience that serves both the brand and the customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnd then the other thing I would say is that if it doesn\u2019t exist, don\u2019t be afraid to create it,\u201d Lauren said.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" loading=\"lazy\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-1024x576.jpg\" alt=\"\" class=\"wp-image-20833\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-1024x576-1.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-766x431.jpg 766w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-1536x864.jpg 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-2048x1152.jpg 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-640x360.jpg 640w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_2077-320x180.jpg 320w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sarah Merians Photography<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/www.linkedin.com\/in\/sarah-merians-5921415\/\">Sarah Merians Photography<\/a> for Advertising Week<\/em><br><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at Amazon Ads, moderated the conversation with Jodie Hayes, Vice President of Integrated Investments at Havas Media, and Lauren Anderson, Head of the U.S. Brand Innovation Lab at Amazon Ads. The panel examined how brands can participate in entertainment, measure audience engagement and decide when to create something of their own.<\/p>\n","protected":false},"author":26,"featured_media":20824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[55],"topics":[2],"class_list":["post-20823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awny-2026-partner","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond Reach: Making Attention Count in Streaming TV | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-reach-making-attention-count-in-streaming-tv\/20823\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Reach: Making Attention Count in Streaming TV\" \/>\n<meta property=\"og:description\" content=\"Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at Amazon Ads, moderated the conversation with Jodie Hayes, Vice President of Integrated Investments at Havas Media, and Lauren Anderson, Head of the U.S. Brand Innovation Lab at Amazon Ads. The panel examined how brands can participate in entertainment, measure audience engagement and decide when to create something of their own.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-reach-making-attention-count-in-streaming-tv\/20823\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T18:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T19:08:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/AW26_ID486-THE-OTHER-SIDE-OF-THE-SCREEN-BRAND-BUILDING-THROUGH-PREMIUM-CONTENT_1943-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" 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