{"id":20886,"date":"2017-06-29T16:46:00","date_gmt":"2017-06-29T20:46:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20886"},"modified":"2026-10-14T16:48:40","modified_gmt":"2026-10-14T20:48:40","slug":"carvels-fudgie-the-whale-turns-40-peek-into-his-cool-world","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/carvels-fudgie-the-whale-turns-40-peek-into-his-cool-world\/20886\/","title":{"rendered":"Carvel\u2019s Fudgie the Whale Turns 40! Peek into His Cool World"},"content":{"rendered":"\n

On June 1, Carvel\u2019s<\/a> own Fudgie the Whale celebrated a sweet milestone as he hit the big 4-0. For anyone unfamiliar with the birthday boy, Fudgie the Whale is one of Carvel\u2019s ice cream cake characters that inspired a signature ice cream cake made in his likeness. For the past four decades, Fudgie has been having a whale of a good time as the perfect treat for any occasion from Father\u2019s Day to birthdays. Dive on in with us as we explore his biggest highlights along with the inside scoop on whether or not he really is<\/em> the same cake as his Carvel buddy, Cookie Puss.<\/p>\n\n\n\n

Owner Tom Carvel founded Carvel in 1929 and sold ice cream from his first ice cream truck. A couple of years later, the truck (literally) hit a bump in the road that caused a flat tire. Rather than close up shop, Carvel decided to sell his partially melted ice cream right where he was and business boomed. He discovered that people loved softer treats with a creamier taste \u2014 the type of ice cream we now know as soft serve! In 1936, Carvel created the world\u2019s first soft-serve ice cream machine and would later establish his first shoppe in the same place where his truck broke down.<\/p>\n\n\n\n

One of Carvel\u2019s greatest signature creations is novelty ice cream items, particularly cakes. Originally, Tom wanted to have a fish cake for Father\u2019s Day. However, after several attempts, he decided that it was a better idea to make a whale instead. In 1977, a fudge ice cream cake named Fudgie filled to the brim with irresistible crunchies was born.<\/p>\n\n\n\n

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