{"id":20890,"date":"2017-06-26T10:34:00","date_gmt":"2017-06-26T14:34:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20890"},"modified":"2026-10-15T10:36:01","modified_gmt":"2026-10-15T14:36:01","slug":"all-about-snap-crackle-and-pop-from-rice-krispies","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/","title":{"rendered":"All About Snap, Crackle, and Pop from Rice Krispies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about&nbsp;<a href=\"https:\/\/www.ricekrispies.com\/en_US\/snap-crackle-pop.html\">Snap, Crackle, and Pop<\/a>, the faces behind Kellogg\u2019s Rice Krispies? If you\u2019ve ever been curious about how the three characters have evolved over the decades or enchanted by their humble beginnings as gnomes (yep, you read that right!), you\u2019ve come to the right place for five bite-sized trivia tidbits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Hey, who\u2019s who? Here\u2019s a quick primer for telling the threesome apart.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Snap<\/strong>\u00a0\u2014 He\u2019s the redhead wearing the chef\u2019s toque and red bandana around his neck. Snap was actually the first of the three mascots to be brought to life on cereal boxes. By default, he is also the oldest and a problem solver by nature.<\/li>\n\n\n\n<li><strong>Crackle<\/strong>\u00a0\u2014 The blonde middle child who wears a blue shirt and red and white striped sleeping cap. Nobody loves to have fun quite like Crackle!<\/li>\n\n\n\n<li><strong>Pop<\/strong>\u00a0\u2014 Last, but definitely not least, Pop is the youngest and a big jokester. He can be spotted wearing a drum major\u2019s shako atop his head.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. If you really need help telling them apart, just look at their hats for their names!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Ad agency N.W. Ayer might have coined the phrase \u201cSnap Crackle Pop\u201d for Kellogg\u2019s, but it was artist Vernon Grant who brought the icons to life in the 1930s as\u2026 Gnomes? Yep, they were initially designed as elderly gnomes with large noses, ears, and hats for print advertising.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stuffy Dolls\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/aH30AZk4QCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">3. As mentioned earlier, Snap was the first character to go on Rice Krispies cereal boxes in 1933. Crackle and Pop would join him in 1941 and the three would receive their first makeover in 1949 to transition away from gnomes into elves with smaller hats, younger features, and brighter colors. They would begin making commercial appearances in the 1950s including this spot for stuffy dolls for fans \u2014 and they only cost 15 cents and one Kellogg\u2019s box top apiece!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rice Krispies Cereal Commercial 1984\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Ujqf1N4ISl8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">4. The guys had a lot of famous voice artists lend their pipes to voice them! The original actors included Daws Butlet, Paul Winchell, and Don Messick. Other voices over the years included Frank Welker, Joel Corey, and more recently, Andy Hirsch, Danny Cooksey, and Mark Ballou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. In 2013,&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-aw-icon-throwback-rice-krispies\">Snap, Crackle, and Pop<\/a>&nbsp;turned 80 years old. Now in their 84<sup>th<\/sup>&nbsp;year, these elves are popping to life from the cereal box to the breakfast table to make magic happen with Rice Krispies. But first, a selfie \u2014 we especially love this holiday campaign from 2015 where Pop and Crackle take quick selfies with snowmen treats!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>All About Snap, Crackle, and Pop from Rice Krispies | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All About Snap, Crackle, and Pop from Rice Krispies\" \/>\n<meta property=\"og:description\" content=\"One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-26T14:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T14:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-15-at-7.35.05-AM-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"All About Snap, Crackle, and Pop from Rice Krispies\",\"datePublished\":\"2017-06-26T14:34:00+00:00\",\"dateModified\":\"2026-10-15T14:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/\"},\"wordCount\":474,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/\",\"name\":\"All About Snap, Crackle, and Pop from Rice Krispies | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png\",\"datePublished\":\"2017-06-26T14:34:00+00:00\",\"dateModified\":\"2026-10-15T14:36:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png\",\"width\":2560,\"height\":1441},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/all-about-snap-crackle-and-pop-from-rice-krispies\\\/20890\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All About Snap, Crackle, and Pop from Rice Krispies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"All About Snap, Crackle, and Pop from Rice Krispies | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/","og_locale":"en_US","og_type":"article","og_title":"All About Snap, Crackle, and Pop from Rice Krispies","og_description":"One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do [&hellip;]","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/","og_site_name":"AW360","article_published_time":"2017-06-26T14:34:00+00:00","article_modified_time":"2026-10-15T14:36:01+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-15-at-7.35.05-AM-1024x576.png","type":"image\/png"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"All About Snap, Crackle, and Pop from Rice Krispies","datePublished":"2017-06-26T14:34:00+00:00","dateModified":"2026-10-15T14:36:01+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/"},"wordCount":474,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png","keywords":["PopIcon"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/","name":"All About Snap, Crackle, and Pop from Rice Krispies | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png","datePublished":"2017-06-26T14:34:00+00:00","dateModified":"2026-10-15T14:36:01+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-15-at-7.35.05-AM-scaled.png","width":2560,"height":1441},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/all-about-snap-crackle-and-pop-from-rice-krispies\/20890\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"All About Snap, Crackle, and Pop from Rice Krispies"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=20890"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20890\/revisions"}],"predecessor-version":[{"id":20892,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/20890\/revisions\/20892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/20891"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=20890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=20890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=20890"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=20890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}