{"id":20908,"date":"2017-05-15T10:55:00","date_gmt":"2017-05-15T14:55:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20908"},"modified":"2026-10-15T10:57:59","modified_gmt":"2026-10-15T14:57:59","slug":"throwback-sprinkle-spangles","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/throwback-sprinkle-spangles\/20908\/","title":{"rendered":"Throwback: Sprinkle Spangles"},"content":{"rendered":"\n

A couple of weeks ago, General Mills brought the iconic Sprinkle Spangles<\/a> back into the spotlight. ICYMI, Sprinkle Spangles are a popped corn, sugar cookie-flavored, star-shaped cereal that launched in 1993 \u2014 the only cereal on the market at the time that had sprinkles!<\/p>\n\n\n\n

Rainbow sprinkles aside, we have to admit that what really<\/em>caught our eye was the purple genie on the box packaging. Who is he and what\u2019s his story? We did a little investigating to find out more about this bright character and the cereal he represented.<\/p>\n\n\n\n

Sprinkle Spangles made its debut in 1993 with the tagline \u201cA kid\u2019s dream come true!\u201d The cereal itself is described as starting with a sugar cookie taste, \u201cthen specs every angle with colorful sprinkles, making it a sweet and crunchy part of this breakfast.\u201d Right alongside the cereal, a new mascot was introduced known as the Sprinkle Genie.<\/p>\n\n\n\n

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