{"id":20914,"date":"2017-04-06T11:18:00","date_gmt":"2017-04-06T15:18:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20914"},"modified":"2026-10-15T11:20:16","modified_gmt":"2026-10-15T15:20:16","slug":"happy-sorry-charlie-day","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/happy-sorry-charlie-day\/20914\/","title":{"rendered":"Happy Sorry Charlie Day!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every year on April 6<sup>th<\/sup>, the hippest tuna under the sea joins the world in celebrating Sorry Charlie Day. However, while the untrained eye might just see this holiday as a tribute to Charlie\u2019s catchphrase, what they may not realize is that the day really honors how it feels to be rejected and rise above it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VINTAGE 1962 STAR KIST COMMERCIAL - CHARLIE WEARING SUNGLASSES\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/ExXpfdhwdz8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Since his commercial debut in 1961, Charlie the Tuna has long been on a mission to show&nbsp;<a href=\"http:\/\/starkist.com\/\">StarKist<\/a>&nbsp;that he\u2019s full of good taste. And who wouldn\u2019t trust such a hip and cultured fish? As it turns out, Charlie\u2019s ideas haven\u2019t always caught on swimmingly with their team. In this 1962 spot, Charlie is heading to the surface to impress a tuna scout. He\u2019s pretty confident he can reel \u2018em in \u2014 after all, StarKist took in his brother-in-law last month! As it turns out, StarKist prefers tunas that taste good over tunas with good taste, but at least they\u2019re polite in their refusal by attaching a note that says, \u201cSorry Charlie\u201d to a fish hook.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Celebrating Charlie&amp;apos;s 50th Birthday!\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/VTKLXfI6qzI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, the tagline has gone on to make waves as one of the most recognized catchphrases in the pop culture landscape. Charlie has faced his own ups and downs since as well, but goes through his rejections big and small with a smile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever been rejected, come on over and sit next to Charlie today. He\u2019ll be the first to tell ya that rejection is something we can all learn and grow from. Don\u2019t let it stop you from fulfilling your dreams \u2014 after all, some of Charlie\u2019s biggest accomplishments since the 1960s have included ringing the bell at the Wall Street Stock Exchange, swimming down the red carpet at the TV Land Awards\u00ae, being inducted into our Madison Avenue Walk of Fame, and even tossing his red beret into the&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-a-fireside-chat-with-charlie-the-tuna-2016s-altunative-presidential-candidate\">Presidential race<\/a>&nbsp;last year!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And how does the tuna of the hour feel about getting his own day to celebrate? We got the chance to speak to Charlie candidly who loves everything that this holiday represents, \u201cWho wouldn\u2019t love having their own day? For me, the best part of Sorry Charlie day is celebrating the success I\u2019ve had! I could have said \u2018go fish\u2019 but instead, I\u2019ve outlasted a 50+ year career with StarKist. I hope to inspire everyone to raise a fin to overcoming hurdles!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year on April 6th, the hippest tuna under the sea joins the world in celebrating Sorry Charlie Day. However, while the untrained eye might just see this holiday as a tribute to Charlie\u2019s catchphrase, what they may not realize is that the day really honors how it feels to be rejected and rise above it.<\/p>\n","protected":false},"author":26,"featured_media":20915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Happy Sorry Charlie Day! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/happy-sorry-charlie-day\/20914\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Sorry Charlie Day!\" \/>\n<meta property=\"og:description\" content=\"Every year on April 6th, the hippest tuna under the sea joins the world in celebrating Sorry Charlie Day. 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