{"id":20924,"date":"2026-10-15T12:12:09","date_gmt":"2026-10-15T16:12:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20924"},"modified":"2026-10-15T12:12:12","modified_gmt":"2026-10-15T16:12:12","slug":"the-entertainment-evolution-what-todays-audiences-want-next","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-entertainment-evolution-what-todays-audiences-want-next\/20924\/","title":{"rendered":"The Entertainment Evolution: What Today&#8217;s Audiences Want Next"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">The entertainment landscape is changing dramatically, and so are the audiences that define it. From gaming and streaming to social media and digital communities, consumers are no longer simply watching or listening. They&#8217;re participating, connecting and increasingly shaping the entertainment experiences themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For marketers, that evolution presents both an extraordinary opportunity and a fundamental challenge. How can brands move beyond traditional advertising to become meaningful participants in the entertainment and communities that people genuinely care about?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this special session, presented by Xbox, we explore the changing expectations of today&#8217;s audiences, the growing influence of fandom and what the next generation of entertainment experiences means for brands. This is &#8220;The Entertainment Evolution: What Today&#8217;s Audiences Want Next,&#8221; recorded live at Advertising Week New York 2026.<\/p>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/uncommon-thinking\/id1396207544\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/2C0zWhVRq7iDE2sHsfCdSU\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"The Entertainment Evolution: What Today's Audiences Want Next\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=zte7x-1b85d16-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this special session, presented by Xbox, we explore the changing expectations of today&#8217;s audiences, the growing influence of fandom and what the next generation of entertainment experiences means for brands. <\/p>\n","protected":false},"author":7,"featured_media":20925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,54],"class_list":["post-20924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-uncommon-thinking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Entertainment Evolution: What Today&#039;s Audiences Want Next | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-entertainment-evolution-what-todays-audiences-want-next\/20924\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Entertainment Evolution: What Today&#039;s Audiences Want Next\" \/>\n<meta property=\"og:description\" content=\"In this special session, presented by Xbox, we explore the changing expectations of today&#039;s audiences, the growing influence of fandom and what the next generation of entertainment experiences means for brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-entertainment-evolution-what-todays-audiences-want-next\/20924\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T16:12:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-15T16:12:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/UT-Xbox.jpg\" \/>\n\t<meta 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