{"id":20941,"date":"2026-10-15T15:53:02","date_gmt":"2026-10-15T19:53:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20941"},"modified":"2026-10-15T15:53:03","modified_gmt":"2026-10-15T19:53:03","slug":"ut-citi-commerce-media-1","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ut-citi-commerce-media-1\/20941\/","title":{"rendered":"The Power of the Transaction"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">On this panel presented by Citi Commerce Media, <a href=\"https:\/\/www.linkedin.com\/in\/qgeorge?utm_source=chatgpt.com\">Quentin George, Distinguished Partner<\/a> at McKinsey &amp; Company, joins <a href=\"https:\/\/www.linkedin.com\/in\/pamela-codispoti-habner-85781846?utm_source=chatgpt.com\">Pam Habner, Head of U.S. Consumer Cards<\/a>; <a href=\"https:\/\/www.linkedin.com\/in\/jeffchwast\/\">Jeff Chwast, General Manager <\/a>of Citi Commerce Media; <a href=\"https:\/\/www.linkedin.com\/in\/elyse-lesley-1461492a?utm_source=chatgpt.com\">Elyse Lesley, Head of U.S. Consumer Cards Marketing<\/a>; and <a href=\"https:\/\/www.linkedin.com\/in\/ben-mackinnon-0759b572?utm_source=chatgpt.com\">Ben Mackinnon, Founder and CEO<\/a> of Kard to discuss what purchasing behavior can reveal about customers. The conversation explores how Citi Commerce Media can connect audience insights with relevant advertising and offers across the purchase journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we examine how transaction data can help marketers assess spending after an ad, compare results with control groups and use those findings to improve campaigns. The panel also discusses the planned acquisition of Kard and the opportunity to bring more personalized rewards and measurable outcomes to customers and brands.<\/p>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/uncommon-thinking\/id1396207544\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/2C0zWhVRq7iDE2sHsfCdSU\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"The Power of the Transaction\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=5wbq7-1b86165-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey &#038; Company, joins Pam Habner, Head of U.S. Consumer Cards; Jeff Chwast, General Manager of Citi Commerce Media; Elyse Lesley, Head of U.S. Consumer Cards Marketing; and Ben Mackinnon, Founder and CEO of Kard to discuss what purchasing behavior can reveal about customers. The conversation explores how Citi Commerce Media can connect audience insights with relevant advertising and offers across the purchase journey.<\/p>\n","protected":false},"author":26,"featured_media":20942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,54],"class_list":["post-20941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-uncommon-thinking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of the Transaction | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ut-citi-commerce-media-1\/20941\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of the Transaction\" \/>\n<meta property=\"og:description\" content=\"On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey &amp; Company, joins Pam Habner, Head of U.S. Consumer Cards; Jeff Chwast, General Manager of Citi Commerce Media; Elyse Lesley, Head of U.S. Consumer Cards Marketing; and Ben Mackinnon, Founder and CEO of Kard to discuss what purchasing behavior can reveal about customers. 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