{"id":20962,"date":"2026-10-15T17:36:57","date_gmt":"2026-10-15T21:36:57","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20962"},"modified":"2026-10-15T17:36:58","modified_gmt":"2026-10-15T21:36:58","slug":"ut-citi-commerce-media-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ut-citi-commerce-media-2\/20962\/","title":{"rendered":"The Next Era of Financial Media Networks"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">On this panel presented by Citi Commerce Media, <a href=\"https:\/\/www.linkedin.com\/in\/qgeorge?utm_source=chatgpt.com\">Quentin George, Distinguished Partner<\/a> at McKinsey &amp; Company, joins <a href=\"https:\/\/www.linkedin.com\/in\/jeffchwast\/\">Jeff Chwast, General Manager of Citi Commerce Media<\/a>; <a href=\"https:\/\/www.linkedin.com\/in\/jack-jia-2923a4?utm_source=chatgpt.com\">Jack Jia, Founder and CEO<\/a> of Musely; <a href=\"https:\/\/www.linkedin.com\/in\/maryampaez?utm_source=chatgpt.com\">Maryam Paez, Head of Marketing &amp; Loyalty<\/a> at Paze; <a href=\"https:\/\/www.linkedin.com\/in\/jenniferphilo?utm_source=chatgpt.com\">Jennifer Philo, Global Vice President, Digital Commerce and Partnerships<\/a> at Blackhawk Network; and <a href=\"https:\/\/www.linkedin.com\/in\/joe-groter-07004425?utm_source=chatgpt.com\">Joe Groter, Vice President of Commerce Partnerships<\/a> at Publicis Media to discuss what financial media networks must deliver for advertisers. The conversation examines how transaction insights, relevant offers and payment capabilities can work together to serve customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Uncommon Thinking, live at Advertising Week New York 2026, we explore what turns a promising test into a lasting media partnership. From easy activation and incremental results to loyalty and checkout, the panel considers the evidence and customer experience brands need before committing more of their budgets.<\/p>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Subscribe &amp; Listen<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/uncommon-thinking\/id1396207544\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/2C0zWhVRq7iDE2sHsfCdSU\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"The Next Era of Financial Media Networks\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=hsn6h-1b86341-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey &#038; Company, joins Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; Maryam Paez, Head of Marketing &#038; Loyalty at Paze; Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network; and Joe Groter, Vice President of Commerce Partnerships at Publicis Media to discuss what financial media networks must deliver for advertisers. The conversation examines how transaction insights, relevant offers and payment capabilities can work together to serve customers.<\/p>\n","protected":false},"author":26,"featured_media":20963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,54],"class_list":["post-20962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-uncommon-thinking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Next Era of Financial Media Networks | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ut-citi-commerce-media-2\/20962\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Next Era of Financial Media Networks\" \/>\n<meta property=\"og:description\" content=\"On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey &amp; Company, joins Jeff Chwast, General Manager of Citi Commerce Media; Jack Jia, Founder and CEO of Musely; Maryam Paez, Head of Marketing &amp; Loyalty at Paze; Jennifer Philo, Global Vice President, Digital Commerce and Partnerships at Blackhawk Network; and Joe Groter, Vice President of Commerce Partnerships at Publicis Media to discuss what financial media networks must deliver for advertisers. 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