{"id":20975,"date":"2017-03-17T13:37:00","date_gmt":"2017-03-17T17:37:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20975"},"modified":"2026-10-16T13:39:55","modified_gmt":"2026-10-16T17:39:55","slug":"the-tale-of-skiro-the-squirrel","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-tale-of-skiro-the-squirrel\/20975\/","title":{"rendered":"The Tale of Skiro the Squirrel"},"content":{"rendered":"\n

Ciao<\/em>, AW readers! We\u2019re jetting off to Italy today to visit a family business called Rigoni di Asiago<\/a>. This is the brand responsible for giving the world three delicious jams and spreads: Fiordifutta (a light fruit preserve), DolceD\u00ec (a natural sweetener), and Nocciolata (a hazelnut and chocolate spread).<\/p>\n\n\n\n

Of the trio, Nocciolata<\/a>, a spreadable creamy Italian hazelnut sweetened with cocoa and milk, might just be their most famous offering. However, this may be due to Rigoni di Asiago\u2019s character for Nocciolata \u2014 a bouncy, dancing squirrel named Skiro. The story behind Skiro is a magical one, rooted in traditions that exude both the flavor of the land and give Skiro fairy tale roots. Here\u2019s a glimpse at the tale of Skiro, as only Rigoni di Asiago can tell it.<\/p>\n\n\n\n

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