{"id":20982,"date":"2017-03-07T13:44:00","date_gmt":"2017-03-07T18:44:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=20982"},"modified":"2026-10-16T13:49:48","modified_gmt":"2026-10-16T17:49:48","slug":"15-cereal-mascots-breakfast-wouldnt-be-the-same-without","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/15-cereal-mascots-breakfast-wouldnt-be-the-same-without\/20982\/","title":{"rendered":"15 Cereal Mascots Breakfast Wouldn\u2019t Be the Same Without"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For decades, they\u2019ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are \u201cgr-r-reat!\u201d while others are magically delicious. If you want more, all you had to do was follow your nose \u2014 unless you\u2019re a silly rabbit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re talking about cereal mascots, of course, beloved breakfast enthusiasts who understand that this isn\u2019t the most important meal of the day, but a way of life. Some are leprechauns and bees while others are vampires and seafaring captains. In honor of National Cereal Day, we\u2019re heading down a marshmallow memory lane with the ad community to gab about the cereal icons that breakfast just wouldn\u2019t be the same without.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Horatio Magellan Crunch | Cap\u2019n Crunch<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cap&amp;apos;n Crunch Oops! All Berries Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/oZyLZl9M7gM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;<a href=\"https:\/\/twitter.com\/Jamie_Delancey\">Jamie Delaney<\/a>, Senior Copywriter at&nbsp;<a href=\"https:\/\/www.thinkmoncur.com\/\">Moncur<\/a>, there\u2019s no question of Horatio Magellan Crunch\u2019s greatness. \u201cHe\u2019s a decorated veteran, fashion icon,&nbsp;<em>and<\/em>&nbsp;an innovative cereal visionary \u2014 Oops All Berries forever changed the cereal game.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hailing from Crunch Island, the&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-mascot-design-evolution-capn-crunch\">Cap\u2019n began sailing the seas on the S.S. Guppy<\/a>&nbsp;in 1963. Tim Leon, President and Brand Strategist at&nbsp;<a href=\"https:\/\/geileon.com\/\">Geile\/Leon Marketing Communications<\/a>, had the privilege of growing up with the character and says that this crunchy cereal was his go-to snack after grade school. \u201cI love the fact that he had a backstory and I thought the slogan for the cereal was perfect. \u2018Its got corn for crunch, oats for punch, and it stays crunchy even in milk.\u2019 Now that\u2019s a cereal with a distinct position.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s that distinction that has endeared consumers to the Cap\u2019n for years particularly Dan Goubert, Founder of&nbsp;<a href=\"http:\/\/www.cerealously.net\/\">Cerealously<\/a>. As cereals adapt recipes for a health-conscious audience, Goubert says that the Cap\u2019n sets sail for wackier waters, throwing caution to the wind. \u201cFrom his unwavering Crunch Berry formula to his recent groundbreaking Blueberry Pancake Crunch, Cap&#8217;n Crunch is nurturing nostalgic inner children with a unique, unapologetic sweetness.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BuzzBee | Cheerios<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite an extreme fear of bees that may or may not be due to the movie&nbsp;<em>My Girl<\/em>,&nbsp;<a href=\"https:\/\/twitter.com\/TheGreatWicksby\">Katy Wicker<\/a>, Creative Coordinator at&nbsp;<a href=\"http:\/\/moceanla.com\/\">mOcean<\/a>, admits that BuzzBee has been a bigger part of her childhood than she thought he was. \u201cI loved him as a kid. He accompanied me every morning while I ate Cheerios and watched Rugrats before school, and I loved visiting the Cheerios website after school because they had the best games.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Usher Joins Honey Nut Cheerios\u2122\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/HuoBVeWuOiA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A buzzworthy presence for Honey Nut Cheerios since 1979, BuzzBee got his name in a&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-aw-throwback-buzzbee-of-honey-nut-cheerios\">1999 contest<\/a>&nbsp;held by General Mills. Since then, he\u2019s been one busy bee with his own balloon in the Macy\u2019s Thanksgiving Day Parade and hanging with Usher and Nelly in commercial spots that advocate being heart healthy. It\u2019s his sweet nature that has won over the heart of&nbsp;<a href=\"https:\/\/twitter.com\/fuelyouth\">Nick Iannitti<\/a>, Director of Communications at&nbsp;<a href=\"http:\/\/www.fuelyouth.com\/\">Fuel<\/a>. \u201cHe\u2019s steadfast and staunchly dedicated to&nbsp;using that wooden honey-dipper tool to drip sweetness onto plain Cheerios.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Toucan Sam | Froot Loops<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At 28,&nbsp;<a href=\"https:\/\/twitter.com\/Garfieldgroup\">Natalie Hornyak<\/a>&nbsp;recalls growing up in what she describes as the \u201cveritable renaissance of cereal advertising.\u201d In a golden age that included familiar faces like Tony the Tiger and Lucky the Leprechaun, Hornyak, a Junior Copywriter at&nbsp;<a href=\"http:\/\/garfieldgroup.com\/\">Garfield Group<\/a>, cites Froot Loops connoisseur Toucan Sam as her biggest source of inspiration at the breakfast table.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Seth Green in a Froot Loops commercial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/gdsV1ROQTZg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe had this laidback quality that I found admirable.&nbsp;Compared to other cereal mascots, driven to deeply concerning mania by&nbsp;their respective breakfasts, Toucan Sam seemed like he had his act together.\u201d Hornyak muses. Personally, we think there\u2019s something to be said about this tropical bird going the distance for cereal by tapping into his sense of smell. \u201cFollow your nose, it always knows!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tony the Tiger | Frosted Flakes<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vintage 1980&amp;apos;s Tony Tiger Frosted Flakes Cereal TV Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/X9gYkLX53L4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhen I think of a mascot that has truly become a recognized character in the market, I definitely think of Tony,\u201d&nbsp;<a href=\"https:\/\/twitter.com\/EdithWilloughby\">Edith Willoughby<\/a>, Account Executive at&nbsp;<a href=\"http:\/\/jbchicago.com\/\">JB Chicago<\/a>&nbsp;says, \u201cFrosted Flakes doesn\u2019t have colorful pieces shaped like fruit, marshmallows, or a surprise toy, but Tony\u2019s fun personality helped the cereal become a favorite for people of all ages.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tony\u2019s larger than life personality has been a hit with audiences for over 50 years, but it\u2019s all about&nbsp;<em>that<\/em>&nbsp;tagline. We love it just as much as&nbsp;<a href=\"https:\/\/twitter.com\/juicechicago\">Melissa Egan<\/a>, Senior Art Director at&nbsp;<a href=\"https:\/\/www.juiceinteractive.com\/\">Juice Interactive<\/a>, because it\u2019s gr-r-reat!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mini | Frosted Mini-Wheats<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Noah Munck - Frosted Mini Wheats Commercial (2009)\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/uXQKM7gxxo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Though he may be small, he is mighty \u2014 mighty sweet and good for you!&nbsp;<a href=\"https:\/\/twitter.com\/hellonewman97\">Katie Newman<\/a>, Chief Marketing Officer at&nbsp;<a href=\"http:\/\/leoburnett.com\/\">Leo Burnett USA<\/a>, endlessly adores the pint-sized Mini of Kellogg\u2019s Frosted Mini-Wheats. \u201cMini embodies everything I love about this brand. He embraces his inner kid to remind us of the freedom we felt in our youth. He brings an optimistic and free loving spirit with just a touch of mischievousness that makes us love him even more.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ICYMI, Mini was recently spotted on the Oscars red carpet \u2014 and tweeted an&nbsp;<a href=\"https:\/\/twitter.com\/MiniWheats\/status\/836002922034946051\">unusual photography request<\/a>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crazy Craving | Honeycomb<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Honeycomb cereal TV ad commercial, circa 1996\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/m9DZ-8Uv3Z0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You probably still remember the wide-eyed, hairy Crazy Craving from Honeycomb cereal commercials in the 1990s. If you don\u2019t, allow Conor Birney, Design Director at&nbsp;<a href=\"http:\/\/www.madwell.com\/\">Madwell<\/a>, to refresh your memory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe was this wild representation&nbsp;of a child&#8217;s addiction to cereal. They&#8217;d be sitting in a treehouse or in&nbsp;class and this&nbsp;<em>thing<\/em>&nbsp;would whisper \u2018Honeycomb, Honeycomb Me&nbsp;WANT HONEYCOMB!\u2019 and the kids would instantly go mad with sugary lust.\u201d Whoever \u2014 or whatever \u2014 Crazy Craving was, he was definitely a force of nature that got kids excited for the toasted honey packed into bowls of Honeycomb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>King Vitaman<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, we\u2019re spelling his name right and yes; this was a cereal mascot that existed.&nbsp;<a href=\"https:\/\/twitter.com\/jaycrimes\">Jason Schwartz<\/a>, Creative Director at&nbsp;<a href=\"https:\/\/brightbrightgreat.com\/\">Bright Bright Great<\/a>, likens his favorite non-mainstream character to being \u201cthe Moses of Milk.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"King Vitaman commercial w\/ George Mann 1972 &quot;Have Breakfast with the King!&quot;\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/MPJzMgg2U8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">King Vitaman also has the distinction of making appearances in both cartoon and human form. That\u2019s part of his appeal, according to&nbsp;<a href=\"https:\/\/twitter.com\/DEFYyourGOLIATH\">Bobby Pearce<\/a>, Chief Creative Officer at&nbsp;<a href=\"http:\/\/www.dng.com\/\">David&amp;Goliath<\/a>. \u201cI loved him not because he was&nbsp;particularly charming, cool or even relatable. But because I remember wondering, who the heck is that&nbsp;guy dressed in a four-dollar king\u2019s costume?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lucky the Leprechaun | Lucky Charms<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loved by millions for his magically delicious cereal loaded with marshmallows, Lucky \u2014formal known as \u201cL.C. Leprechaun\u201d \u2014 has also been quietly changing the conversation surrounding stereotypes of the Irish in America for decades. \u201cOften portrayed as drunken louts and miscreants in TV and film, Lucky really tapped into mythology to create a new perspective.\u201d Wade Paschall, Partner and Creative Director at&nbsp;<a href=\"http:\/\/www.grenadierco.com\/\">Grenadier<\/a>, notes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHe has the best jingle; everyone in the cereal aisle can sing along,\u201d says Kayla Davis, ION Talent Coordinator at&nbsp;<a href=\"http:\/\/www.ayzenberg.com\/\">Ayzenberg<\/a>. She recommends saving those marshmallows \u2014 which currently include hearts, shooting stars, horseshoes, clovers, blue moons, rainbows, balloons, and hourglasses \u2014 to munch on last.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Boo Berry, Count Chocula, and Frankenberry | Monster Cereals<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Monster Cereal Commercials from the 1970s, 1980s, 1990s and 2000s\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/_yD7SBXXSVM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">So delicious it\u2019s scary, each member of the&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-the-spooktacular-origins-of-monster-cereals\">Monster Cereals<\/a>&nbsp;is deeply beloved by the ad community. Schwartz gives a shout out to the art direction behind the main trio and the impact of their seasonal release in getting consumers to buy the cereals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/erburgess\">Eric Burgess<\/a>, VP of Product Management at Ayzenberg, is a big fan of Boo Berry\u2019s ghoulish antics. \u201cBoo rocks a stylish hat, has eyelids suggesting he&#8217;s been out partying all night, and yet he&#8217;s there in the morning ready to provide you with blueberries, which would have antioxidants if it was made with real fruit.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just call her #TeamCountChocula. Sandy Thompson, Global Strategic Planning Director at&nbsp;<a href=\"http:\/\/www.yr.com\/\">Young &amp; Rubicam<\/a>, loves seeing the Count modeled after Dracula selling a monster breakfast of sweet cereal. \u201cTalk about irresistible tension that as a kid use to make me imitate Count Chocula\u2019s sneaky laugh every time I poured myself a bowl. Huh Huh Huh Huh!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Bright Bright Great\u2019s Lead Photographer,&nbsp;<a href=\"https:\/\/twitter.com\/nb__dy\">Vince DeSantago<\/a>sums up simply how we all feel about the lumbering, perpetually blush colored Frankenberry, \u201cHe made you want to hug a monster.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quisp<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Quisp vs Quake Cereal 1965 very 1st Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Q-sTnm_aPBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a bird! It\u2019s a plane! It\u2019s a little pink alien that promises \u201cquazy\u201d amounts of energy if you eat his cereal! We\u2019re talking about&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-aw-icon-throwback-quisp\">Quisp<\/a>, a favorite of&nbsp;<a href=\"http:\/\/faculty.ithaca.edu\/shamula\/\">Scott Hamula<\/a>, Associate Professor and Chair of the Department of Strategic Communication at the Roy H. Park School of Communications at Ithaca College. Hamula grew up with Quisp and remains eternally nostalgic for the character. \u201cWhether alone or acting out a breakfast feud with his rival, Quake, he&nbsp;captured my science fiction imagination, in a sweet, nonthreatening way.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Snap, Crackle, and Pop | Rice Krispies<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rice Krispies Cereal Commercial 1984\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/Ujqf1N4ISl8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the cereal mascot universe, few can beat out the lasting impact that Snap, Crackle, and Pop have had with Rice Krispies.&nbsp;<a href=\"https:\/\/twitter.com\/stevegmerino\">Steve Merino<\/a>, Chief Creative Officer at&nbsp;<a href=\"http:\/\/abccreative.com\/\">Aloysius Butler &amp; Clark<\/a>, elaborates that it all had to do with the cereal itself. \u201cRice Krispies embraced the sound Rice Krispies make when you pour milk over them and turned what could have been boring into something fun. [That sound] has lasted much longer than the crunch does.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bill Benjamin, Director of Business Development at Ayzenberg, has kept the sugary-sweet trio deep in his conscience since childhood. \u201cI think any characters that tap into story and brand attributes have a good chance at resonating over the long term.&nbsp;The fact that Snap, Crackle and Pop are named for the way the cereal sounds precisely when it hits the milk is pure genius.&nbsp; This is onomatopoeia at its best!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sugar Bear | Golden Crisp<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Post Golden Crisp Cereal Sugar Bear Commercial 1992\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/yYM1hV6HRus?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Two enthusiastic thumbs up for the easygoing Sugar Bear reppin\u2019 Golden Crisp!&nbsp;<a href=\"https:\/\/twitter.com\/somuchfoon\">Jon Monson-Foon<\/a>, Senior Writer at mOcean, can\u2019t get enough of this guy. \u201cHe\u2019s strong, cool, had the voice of an angel, and hated bullies. Great role model for a latchkey kid.\u201d Just call Sugar Bear and his laidback attitude the Matthew McConaughey of cereal mascots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trix Rabbit | Trix<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1970&amp;apos;s Trix Cereal Commercial\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/qXa0ukxnKhU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What makes a cartoon rabbit that can never seem to catch a break in eating his own cereal so endearing to all ages?&nbsp;<a href=\"https:\/\/twitter.com\/theonlygoodalex\">Alex Sheyn<\/a>, Design Lead at Bright Bright Great, feels like the kids were terrible for not allowing this \u201csilly rabbit\u201d to enjoy a bite of Trix when it was all he ever wanted. \u201cAs an adult, the whole \u2018Trix are for kids\u2019 tagline feels not only species-ist, but age-ist as well. #solidaritywithtrixrabbit.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, they\u2019ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. Some of these fantastic concoctions are \u201cgr-r-reat!\u201d while [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":20983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-20982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Cereal Mascots Breakfast Wouldn\u2019t Be the Same Without | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/15-cereal-mascots-breakfast-wouldnt-be-the-same-without\/20982\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Cereal Mascots Breakfast Wouldn\u2019t Be the Same Without\" \/>\n<meta property=\"og:description\" content=\"For decades, they\u2019ve shared their worlds with us by the bowlful with sweet cereals packed with adventure and excitement in every bite. 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