{"id":21004,"date":"2016-10-05T14:11:00","date_gmt":"2016-10-05T18:11:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21004"},"modified":"2026-10-16T14:15:52","modified_gmt":"2026-10-16T18:15:52","slug":"throwback-nesquik-bunny","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/throwback-nesquik-bunny\/21004\/","title":{"rendered":"Throwback: Nesquik Bunny"},"content":{"rendered":"\n<h3 id=\"h-you-can-t-drink-it-slow-if-it-s-quik\" class=\"wp-block-heading\"><em>\u201cYou can\u2019t drink it slow if it\u2019s Quik!\u201d<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the 1950s, Nestl\u00e9\u2019s Quik chocolate powdered flavoring mix introduced a new flavor to grocery shelves \u2014 strawberry. As cans of the delicious flavor were bought by consumers, they couldn\u2019t help but wonder about the cartoon pink rabbit on its packaging. Who was he? Sure, we know him now as the brand mascot behind Nestl\u00e9 Nesquik, so much an icon that he was even nominated in this year\u2019s&nbsp;<a href=\"http:\/\/newyork.advertisingweek.com\/walk-of-fame\/\">Walk of Fame<\/a>! But it wasn\u2019t until his 1973 commercial spot debut that the world would meet, and be all ears for, the&nbsp;<a href=\"https:\/\/www.nesquik.com\/\">Nesquik Bunny<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nestle&amp;apos;s Quik You Can&amp;apos;t Drink It Slow If It&amp;apos;s Quik TV Commercial HD\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/XxrW3TYBHWM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In his first commercial, the Bunny (voiced by Barry Gordon) stirs up a glass of Nestl\u00e9\u2019s Quik and grabs a guitar and strums along to his own jingle.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>It\u2019s so rich and thick and choco-lik<br>That you can\u2019t drink it slow<br>If it\u2019s Quik!<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Using a straw, he then polishes off the glass and laments that the sound of the straw hitting the empty glass is \u201cthe saddest sound I know.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viewers felt his plight and overnight; the Bunny became an ally to kids and moms everywhere. In the early 1990s, the official designer for the Bunny would be cartoonist&nbsp;<a href=\"https:\/\/www.nesquik.com\/our-story\/\">Ramon Casanyes<\/a> who would continue to bring to life his upbeat and adventurous personality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The nineties would close with the brand globally changing its name from Quik to Nesquik in 1999. Throughout this time, the&nbsp;<a href=\"https:\/\/twitter.com\/nesquikusa\">Nesquik Bunny<\/a>&nbsp;would also change in color, going from pink to brown, with an \u201cN\u201d on his chest for \u201cNesquik,\u201d and extra attention paid to his ears to punctuate his love for Nesquik with friends.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nesquik Bunny Ears\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/xmsglZvEBLY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2017\/11\/SoccerBunny1.png\" alt=\"\" class=\"wp-image-4001\" style=\"aspect-ratio:0.7098039215686275;width:181px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the Nesquik Bunny is still hopping the world to share the exciting news of just how tasty Nesquik is with everyone he meets. He\u2019s active on social media, especially&nbsp;<a href=\"https:\/\/www.instagram.com\/nesquikusa\/\">Instagram<\/a>&nbsp;where he gets massages, heads to the beach, and cheers on swimmers by bringing along ice cold bottles of Nesquik. And what about his commercial spots? Ogilvy\u2019s \u201cBunny Ears\u201d campaign in 2013 showed what happens when you \u201cbreak out the bunny.\u201d From Mount Rushmore to outer space, the Nesquik Bunny photobombed everyone he encountered \u2014 how else? \u2014 with bunny ears.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 1950s, Nestl\u00e9\u2019s Quik chocolate powdered flavoring mix introduced a new flavor to grocery shelves \u2014 strawberry. As cans of the delicious flavor were bought by consumers, they couldn\u2019t help but wonder about the cartoon pink rabbit on its packaging. Who was he? Sure, we know him now as the brand mascot behind Nestl\u00e9 Nesquik, so much an icon that he was even nominated in this year\u2019s\u00a0Walk of Fame! But it wasn\u2019t until his 1973 commercial spot debut that the world would meet, and be all ears for, the\u00a0Nesquik Bunny.<\/p>\n","protected":false},"author":26,"featured_media":21005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-21004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Throwback: Nesquik Bunny | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/throwback-nesquik-bunny\/21004\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Throwback: Nesquik Bunny\" \/>\n<meta property=\"og:description\" content=\"In the 1950s, Nestl\u00e9\u2019s Quik chocolate powdered flavoring mix introduced a new flavor to grocery shelves \u2014 strawberry. As cans of the delicious flavor were bought by consumers, they couldn\u2019t help but wonder about the cartoon pink rabbit on its packaging. Who was he? Sure, we know him now as the brand mascot behind Nestl\u00e9 Nesquik, so much an icon that he was even nominated in this year\u2019s\u00a0Walk of Fame! 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