{"id":21010,"date":"2016-09-19T14:25:00","date_gmt":"2016-09-19T18:25:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21010"},"modified":"2026-10-16T14:27:03","modified_gmt":"2026-10-16T18:27:03","slug":"2013-madison-avenue-walk-of-fame-winner-profiles","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/2013-madison-avenue-walk-of-fame-winner-profiles\/21010\/","title":{"rendered":"2013 Madison Avenue Walk of Fame Winner Profiles"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>As part of our countdown to Advertising Week 2016 in New York City and this year&#8217;s Madison Avenue Walk of Fame, we&#8217;re profiling the winners from the past 12 years; here are the winners from 2013.<\/em><\/p>\n\n\n\n<h3 id=\"h-ticket-oak\" class=\"wp-block-heading\"><strong>Ticket Oak<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Represented: StubHub<br>Year Introduced: 2012<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the world\u2019s largest ticket marketplace, it was time to create a brand mascot that could go out on a limb.&nbsp;<a href=\"http:\/\/www.duncanchannon.com\/tag\/ticket-oak\/\">Ticket Oak<\/a>, a 30-foot tall animatronic-talking tree, was created by Duncan\/Channon (and most notably then-Associate Creative Director&nbsp;<a href=\"http:\/\/daveknoxwriter.com\/StubHub\">Dave Knox<\/a>). Making his debut during March Madness, the puppeteer-led tree provided entertainment fans with the best tickets for sold-out concerts and sporting events.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"StubHub &quot;I love you, Ticket Oak&quot;\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Xaho1xANdvs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inducted into the 2013 Walk of Fame just a year after his debut, Ticket Oak quietly endeared himself across all media to fans. StubHub sales jumped, the&nbsp;<em><a href=\"http:\/\/www.wsj.com\/articles\/SB10001424052702303812904577299763370731598\">Wall Street Journal<\/a><\/em>&nbsp;ran a feature story on him, and the character branched out with commercial spots that ran during episodes of&nbsp;<em>Jimmy Kimmel<\/em>,&nbsp;<em>American Idol<\/em>,&nbsp;<em>SNL<\/em>, and&nbsp;<em>Mad Men<\/em>. And even though he was eventually phased out in 2015, there\u2019s still a big soft spot in our hearts for the unusually loveable deciduous dude.<\/p>\n\n\n\n<h3 id=\"h-the-most-interesting-man-in-the-world\" class=\"wp-block-heading\"><strong>The Most Interesting Man in the World<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brand Represented: Dos Equis<br>Year Introduced: 2006<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don&#8217;t always drink beer. But when I do, I prefer Dos Equis.\u201d For the past decade, The Most Interesting Man in the World has been elevating the way spokespersons represent brands. Created by marketing firm Euro RSCG and portrayed by Jonathan Goldsmith, he is an enigma with a&nbsp;<a href=\"http:\/\/www.advertisingweek.com\/360\/article\/-advertisings-10-most-stylish-brand-icons\">larger than life narrative<\/a>. We may not know much about the man behind the libation or his globetrotting exploits, but deep down, we want to be more like him.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dos Equis - The Most Interesting Man In The World\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/U18VkI0uDxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Post-Walk of Fame nod, The Most Interesting Man went on to many grand adventures before taking the biggest leap forward yet: a mission to Mars in 2016. But while this is one small step for The Most Interesting Man, Dos Equis plans to reveal a successor character in due time accustomed to the icon. Stay thirsty, and tuned for more, my friends.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of our countdown to Advertising Week 2016 in New York City and this year&#8217;s Madison Avenue Walk of Fame, we&#8217;re profiling the winners from the past 12 years; here are the winners from 2013.<\/p>\n","protected":false},"author":26,"featured_media":21011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-21010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2013 Madison Avenue Walk of Fame Winner Profiles | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/2013-madison-avenue-walk-of-fame-winner-profiles\/21010\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2013 Madison Avenue Walk of Fame Winner Profiles\" \/>\n<meta property=\"og:description\" content=\"As part of our countdown to Advertising Week 2016 in New York City and this year&#039;s Madison Avenue Walk of Fame, we&#039;re profiling the winners from the past 12 years; here are the winners from 2013.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/2013-madison-avenue-walk-of-fame-winner-profiles\/21010\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" 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