{"id":21022,"date":"2016-07-18T14:41:00","date_gmt":"2016-07-18T18:41:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21022"},"modified":"2026-10-16T14:43:30","modified_gmt":"2026-10-16T18:43:30","slug":"throwback-hawaiian-punchs-punchy","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/throwback-hawaiian-punchs-punchy\/21022\/","title":{"rendered":"Throwback: Hawaiian Punch\u2019s Punchy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>How about a nice Hawaiian Punch?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it\u2019s impossible not to immediately recognize Punchy, the brand mascot for&nbsp;<a href=\"https:\/\/www.drpeppersnapplegroup.com\/brands\/hawaiian-punch\/\">Hawaiian Punch<\/a>&nbsp;fruit punch drinks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the first recipe for Hawaiian Punch was developed over 80 years ago, Punchy has only been around since 1961. Ad agency&nbsp;<a href=\"http:\/\/www.hawaiianpunch.com\/history.php\">Atherton-Privett<\/a>, and artist Martin Mandelblatt, is credited with helping create Punchy with a personality to embody the fun, tropical image of the brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hawaiian Punch Commercial 1960&amp;apos;s-70&amp;apos;s\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/86IpU3g-S8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Punchy made his TV debut in February 1962. Skipping along with his glass of punch, Punchy would encounter passerby Opie (sometimes called \u201cOaf\u201d) and teasingly ask, \u201cHey, how about a nice Hawaiian Punch?\u201d As Opie eagerly agreed, Punchy\u2019s version of \u201cHawaiian Punch\u201d would be a slapsticky slug to the face, leaving a dazed Opie in his dust as he skipped along before pausing to ask audiences, \u201cWasn\u2019t that a refreshing commercial?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Punchy, Opie, and the tagline were instant hits with audiences. The commercial even aired on&nbsp;<em>The Tonight Show<\/em>&nbsp;with Jack Paar, who liked it so much that he said, \u201cLet\u2019s play that again\u2026&nbsp;<a href=\"http:\/\/www.printmag.com\/illustration\/how-about-a-nice-hawaiian-punch\/\">The second time is free.<\/a>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both Opie and Punchy appeared in commercials up until the 1990s and in 2003, Punchy received an updated makeover from Radium\/Reel FX for modern audiences. Headed by concept artist and longtime Hawaiian Punch fan,&nbsp;<a href=\"http:\/\/www.reelfx.com\/news\/item\/hawaiian-punch-mascot-makeover-rfx\">Ronnie Bates<\/a>, the new and improved Punchy remained true to his 1960s self. He still has the signature hat and shirt, but now he also has tanned skin, cut-off jeans (something his original sparse illustrations didn\u2019t include), and is fully three-dimensional, arriving on any scene that could use some fruit punch hanging ten on a surfboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><sup><em><a href=\"https:\/\/www.drpeppersnapplegroup.com\/brands\/hawaiian-punch\/\">Image credit: Dr. Pepper Snapple Group<\/a><\/em><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it\u2019s impossible not to immediately recognize Punchy, the brand mascot for\u00a0Hawaiian Punch\u00a0fruit punch drinks.<\/p>\n","protected":false},"author":26,"featured_media":21023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-21022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Throwback: Hawaiian Punch\u2019s Punchy | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/throwback-hawaiian-punchs-punchy\/21022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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