{"id":21038,"date":"2016-04-22T15:44:00","date_gmt":"2016-04-22T19:44:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21038"},"modified":"2026-10-16T15:46:51","modified_gmt":"2026-10-16T19:46:51","slug":"celebrate-earth-day-and-get-to-know-smokey-bear-with-these-5-fun-facts","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/celebrate-earth-day-and-get-to-know-smokey-bear-with-these-5-fun-facts\/21038\/","title":{"rendered":"Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As we celebrate Earth Day on April 22<sup>nd<\/sup>&nbsp;and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is&nbsp;<a href=\"http:\/\/www.smokeybear.com\/\">Smokey Bear<\/a>. At 71, Smokey is still a familiar, reassuring symbol of protection of America\u2019s forests from human-caused wildfires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what do we really know about&nbsp;<a href=\"https:\/\/twitter.com\/smokey_bear\">Smokey Bear<\/a>&nbsp;anyway? Find out who the original stars of the Wildfire Prevention campaigns were, whether Smokey ever had any sidekicks, and more fun facts on this environmental icon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.&nbsp;Smokey didn\u2019t appear in the initial Wildfire Prevention campaign.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the campaign started in 1942, the original poster stars were none other than the animated characters in Disney\u2019s \u201cBambi\u201d which featured an&nbsp;<a href=\"https:\/\/youtu.be\/GF3iK3rJUfU\">infamous wildfire forest scene<\/a> involving the animals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, Bambi &amp; Co\u2019s run on posters was short-lived as Disney only loaned the characters to the campaign for one year. In 1944, the search was on for a&nbsp;<a href=\"http:\/\/www.smokeybear.com\/vault\/bambi_bear.asp\">new animal symbol<\/a>. The U.S. Forest Service and the Ad Council settled on Smokey since nothing seemed more fitting than using a majestic, powerful, and cute, bear. A smart choice, especially since today research has shown that 8 in 10 adults and 3 in 4 18-24 year olds recognize Smokey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.&nbsp;From the beginning, Smokey wore a hat and jeans.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the first post of Smokey Bear, as seen above, artist&nbsp;<a href=\"http:\/\/www.smokeybear.com\/kids\/assetframe.asp?TB_iframe=true&amp;height=300&amp;width=500&amp;TB_id=7\">Albert Staehle<\/a>&nbsp;painted a bear pouring a bucket of water on a campfire and saying \u201cCare will prevent 9 out of 10 fires.\u201d United States Forest Service employee Rudolph Wendelin would begin artwork for Smokey in 1944. Wendelin would ensure that Smokey\u2019s image was placed on a variety of forest fire prevention materials and served as his \u201ccaretaker\u201d until Wendelin retired in 1973.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.&nbsp;Jackson Weaver and Sam Elliott have each voiced Smokey.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Washington D.C. radio personality&nbsp;<a href=\"http:\/\/www.nytimes.com\/1992\/10\/22\/obituaries\/jackson-weaver-72-voice-of-smokey-bear.html\">Jackson Weaver<\/a>&nbsp;served as the original voice for Smokey until 1992. While other voice actors have also voiced Smokey since then, perhaps one of the most recognizable is actor Sam Elliott, who has voiced Smokey since 2008.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an ironic twist, Elliott was even born on the same day as Smokey \u2013 August 9<sup>th<\/sup>, 1944!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.&nbsp;Is his name actually Smokey Bear or Smokey&nbsp;<em>the<\/em>&nbsp;Bear?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ah, the great anthem debate Smokey enthusiasts have been mulling over for years! The correct answer is&nbsp;<a href=\"http:\/\/www.smokeybear.com\/vault\/name_main.asp\">Smokey Bear<\/a>. In 1952, Steve Nelson and Jack Rollins wrote a song called \u201cSmokey the Bear\u201d and added a \u201cthe\u201d in order to maintain the right rhythm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5.&nbsp;His favorite food is honey.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like a certain Pooh Bear, Smokey enjoys honey along with other forest takeout delicacies like salmon and bark. Smokey is also a black bear who weighs over 300 pounds, can typically be spotted standing upright with a shovel, and his&nbsp;<a href=\"http:\/\/www.smokeybear.com\/kids\/assetframe.asp?TB_iframe=true&amp;height=300&amp;width=500&amp;TB_id=10\">favorite saying<\/a> is \u2013 what else? \u2013 \u201cOnly you can prevent wildfires.\u201d to promote a message of environmental conservation and protection to one and all.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/360.advertisingweek.com\/wp-content\/uploads\/2017\/12\/1949-Another-30-Million.jpg\" alt=\"\" class=\"wp-image-5162\" style=\"aspect-ratio:0.7354838709677419;width:570px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><sup><em>Images:&nbsp;<a href=\"http:\/\/www.smokeybear.com\/\">www.smokeybear.com<\/a><\/em><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we celebrate Earth Day on April 22nd\u00a0and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is\u00a0Smokey Bear. At 71, Smokey is still a familiar, reassuring symbol of protection of America\u2019s forests from human-caused wildfires.<\/p>\n","protected":false},"author":26,"featured_media":21039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-21038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/celebrate-earth-day-and-get-to-know-smokey-bear-with-these-5-fun-facts\/21038\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts\" \/>\n<meta property=\"og:description\" content=\"As we celebrate Earth Day on April 22nd\u00a0and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is\u00a0Smokey Bear. At 71, Smokey is still a familiar, reassuring symbol of protection of America\u2019s forests from human-caused wildfires.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/celebrate-earth-day-and-get-to-know-smokey-bear-with-these-5-fun-facts\/21038\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-22T19:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-16T19:46:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/10\/Screenshot-2026-10-16-at-12.45.46-PM-1024x575.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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