{"id":21112,"date":"2026-10-26T01:24:00","date_gmt":"2026-10-26T05:24:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21112"},"modified":"2026-10-22T16:26:17","modified_gmt":"2026-10-22T20:26:17","slug":"marketing-isnt-broken-the-organizations-behind-it-are-featuring-lee-roth","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-isnt-broken-the-organizations-behind-it-are-featuring-lee-roth\/21112\/","title":{"rendered":"Marketing Isn&#8217;t Broken. The Organizations Behind It Are. Featuring Lee Roth"},"content":{"rendered":"<\/p>\n\n\n<p class=\"wp-block-paragraph\">Marketing leaders have more data, more technology, and more ways to reach consumers than ever before. So why are so many organizations still struggling to turn marketing investment into meaningful business growth? According to Lee Roth, Co-Founder of The Actionists, the answer often has less to do with marketing execution and more to do with the organizational structures standing in its way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Agency Alchemy, Lee explores the hidden challenges undermining marketing effectiveness, from the measurement paradox and AI readiness gap to the growing leadership burden on CMOs and what he calls the &#8220;alignment tax.&#8221; Drawing on his experience with major global brands, Lee makes the case for better problem diagnosis, stronger relationships across the C-suite, and a renewed commitment to marketing fundamentals. Along the way, he explains why chasing every technological innovation can distract marketers from their real responsibilities, and why the industry&#8217;s next big breakthrough might actually come from getting back to basics.<\/p>\n\n\n\n<h3 id=\"h-five-key-takeaways\" class=\"wp-block-heading\">Five Key Takeaways<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Marketing&#8217;s biggest problems often aren&#8217;t marketing problems.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations are frequently too quick to blame campaigns, creative execution, or talent when business performance falters. Lee argues that marketers and agencies must become better at diagnosing underlying business challenges before recommending solutions, particularly when the real issues involve sales, operations, or organizational strategy rather than advertising itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. The measurement paradox is fundamentally a problem of alignment.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite unprecedented access to data and sophisticated measurement tools, marketers still struggle to demonstrate their contribution to business growth. Lee believes the solution begins with CMOs, CFOs, and other business leaders agreeing on success metrics from the outset, connecting long-term marketing investments to financial outcomes that the entire organization understands and values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. AI readiness starts with solving problems, not adopting technology.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pressure to embrace AI has created a disconnect between organizational ambition and operational reality, particularly when marketing teams move faster than their legal and operational counterparts. Rather than pursuing sweeping AI transformations, Lee recommends identifying specific, achievable business problems, securing internal support, and building organizational confidence through incremental successes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. The alignment tax is quietly draining marketing productivity.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Endless approval processes, unnecessary collaboration, and unclear decision-making responsibilities can consume enormous amounts of time without improving outcomes. Lee suggests that leaders should distinguish between decisions requiring genuine organizational alignment and those that don&#8217;t, establish clear deadlines for stakeholder input, and provide sufficient context to help teams move forward without creating additional bureaucracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. The future of marketing may depend on rediscovering its fundamentals.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From AI and mobile technology to the growing influence of creators, marketers face constant pressure to embrace the next big thing. But Lee cautions against confusing genuinely transformative technology with short-lived trends, arguing that brands must first understand their identity, customers, and value proposition before expecting emerging platforms or technologies to deliver sustainable growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\t\t<div class=\"brand-logos wp-block-advertising-week-brand-logos\">\n\t\t\t\t\t\t\t\t\t<div class=\"container brand-logos__content\">\n\t\t\t\t\t\t\t\t\t<h2\t\t\t\t\t\tclass=\"brand-logos__heading h1 brand-logos__heading--align-center\"\n\t\t\t\t\t\tstyle=\"--aw-iac-underline:#ffeb3b\"\n\t\t\t\t\t>Listen &amp; Subscribe<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__grid has-3-columns\">\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/podcasts.apple.com\/us\/podcast\/agency-alchemy\/id1794627047\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/06\/applepodcasts-badge.3ef14700864f.svg\" alt=\"applepodcasts-badge.3ef14700864f\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/open.spotify.com\/show\/66fTTNlOc0t3FksPuspTVq\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/spotify-badge.96aadbd23096.svg\" alt=\"spotify-badge.96aadbd23096\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item\">\n\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image-content\">\n\t\t\t\t\t\t\t\t\t<div class=\"brand-logos__item-image\" style=\"background-color:#ffffff\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"brand-logos__item-link\"\n\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.youtube.com\/playlist?list=PLcTvMd3G4U68cgD7SQYPgjTFxgN3fuUpi\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><img decoding=\"async\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/05\/youtube_player-badge.9bfab4521c68.svg\" alt=\"youtube_player-badge.9bfab4521c68\" \/><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<iframe title=\"Marketing Isn't Broken. The Organizations Behind It Are. Featuring Lee Roth\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=tzkvy-1b900ee-pb&#038;from=pb6admin&#038;share=0&#038;download=0&#038;rtl=0&#038;fonts=Arial&#038;skin=1b1b1b&#038;font-color=auto&#038;logo_link=none&#038;btn-skin=60a0c8\" loading=\"lazy\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n","protected":false},"excerpt":{"rendered":"<p>What happens when Hollywood filmmaking collides with the agency world? Rick Wayne, Executive Creative Director at Brand Imagination Group, joins Agency Alchemy to explore why the traditional agency model is struggling to keep pace with modern creativity and what might replace it.<\/p>\n","protected":false},"author":7,"featured_media":21113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[29,23],"class_list":["post-21112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-agency-alchemy","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Isn&#039;t Broken. The Organizations Behind It Are. Featuring Lee Roth | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/marketing-isnt-broken-the-organizations-behind-it-are-featuring-lee-roth\/21112\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Isn&#039;t Broken. The Organizations Behind It Are. Featuring Lee Roth\" \/>\n<meta property=\"og:description\" content=\"What happens when Hollywood filmmaking collides with the agency world? 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