{"id":21159,"date":"2026-10-28T01:33:00","date_gmt":"2026-10-28T05:33:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21159"},"modified":"2026-10-27T15:36:34","modified_gmt":"2026-10-27T19:36:34","slug":"barstools-mb-gambke-on-turning-fan-trust-into-brand-love","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/barstools-mb-gambke-on-turning-fan-trust-into-brand-love\/21159\/","title":{"rendered":"Let Creators Cook: Barstool\u2019s MB Gambke on Turning Fan Trust into Brand Love"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What happens when brands give creators room to be themselves? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recorded live at Advertising Week New York 2026, Rick Milenthal sits down with Barstool Sports\u2019 SVP, Partnerships &amp; Marketing<em>,<\/em> MB Gambke to explore how trusted personalities, passionate communities, and fast-moving partnerships bring brands into the conversation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From the spontaneous podcast ad read that sparked Pink Whitney to Chevy\u2019s off-script connection with Pardon My Take fans, Gambke shares what makes these relationships work\u2014and how overstuffed briefs can get in the way. They discuss fandom beyond the game, the draw of in-person experiences, and why earning a place in a community takes more than a one-time buy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe title=\"Let Creators Cook: Barstool\u2019s MB Gambke on Turning Fan Trust into Brand Love\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=3cgxb-1b96a55-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=7\" loading=\"lazy\"><\/iframe>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images 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src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/09\/512betteramazonmusic.png\" alt=\"\" class=\"wp-image-7394\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Recorded live at AWNY 2026, Rick sits down with Barstool Sports\u2019 SVP, Partnerships &#038; Marketing, MB Gambke to explore how trusted personalities, passionate communities, and fast-moving partnerships bring brands into the conversation.<\/p>\n","protected":false},"author":7,"featured_media":21160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[42,23],"class_list":["post-21159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-engineering-brand-love","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Let Creators Cook: Barstool\u2019s MB Gambke on Turning Fan Trust into Brand Love | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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