{"id":21277,"date":"2026-11-05T15:39:22","date_gmt":"2026-11-05T20:39:22","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21277"},"modified":"2026-11-05T15:39:23","modified_gmt":"2026-11-05T20:39:23","slug":"revolutionizing-media-mark-bonham-on-the-streaming-and-ad-tech-frontier","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/revolutionizing-media-mark-bonham-on-the-streaming-and-ad-tech-frontier\/21277\/","title":{"rendered":"Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a wide-ranging conversation, Sofie Sue shares how psychology shapes brand choice, why context and culture matter so much in media, and how fragmentation can actually create new opportunities for repetition, memory, and connection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode, Mark Bonham shares his extensive journey through the media and ad tech industry, highlighting the evolution of measurement, infrastructure, and innovation in streaming and linear TV. Discover how CCR Technologies is shaping the future of media workflows and measurement in a fragmented digital landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CHAPTERS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00:00 Introduction and Guest Background<br>02:00 Mark Bonham&#8217;s Personal and Professional Journey<br>03:46 Starting in Investment Banking and Ad Tech<br>06:58 Transition to Media at Samsung and ACR Innovation<br>10:03 Building Samsung Ads and Monetization Strategies<br>14:09 Acquisition of ACR Companies and Industry Impact<br>19:52 Founding CCR Technologies and Infrastructure Foundations<br>25:01 Opportunities in Streaming and Linear Measurement<br>29:50 Base Layer Data and Addressing Fragmentation<br>34:46 The Future of Media Infrastructure and Innovation<br>40:08 Client Collaboration and Industry Challenges<\/p>\n\n\n\n<h3 id=\"h-listen-to-all-episodes-on-your-favorite-podcast-platform\" class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-sonic-truth\/id1440856708\"><img decoding=\"async\" width=\"128\" height=\"128\" loading=\"lazy\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/5tdVSILWq2Aqugg0NB47Nt\"><img decoding=\"async\" width=\"128\" height=\"128\" loading=\"lazy\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/youtu.be\/6l2CCG_ipTM\"><img decoding=\"async\" width=\"150\" height=\"150\" loading=\"lazy\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-180x180.png 180w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-360x360.png 360w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-576x576.png 576w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<iframe title=\"Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier\" allowtransparency=\"true\" height=\"315\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:315px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=jzf7h-1ba4241-pb&#038;from=pb6admin&#038;pbad=0&#038;share=1&#038;download=1&#038;rtl=0&#038;fonts=Arial&#038;skin=1&#038;font-color=auto&#038;logo_link=episode_page&#038;btn-skin=f6f6f6&#038;size=315\" loading=\"lazy\" allowfullscreen=\"\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.<\/p>\n","protected":false},"author":7,"featured_media":21278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,26],"class_list":["post-21277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-the-sonic-truth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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