{"id":21305,"date":"2026-11-11T01:35:00","date_gmt":"2026-11-11T06:35:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/?p=21305"},"modified":"2026-11-07T17:38:49","modified_gmt":"2026-11-07T22:38:49","slug":"why-travel-data-matters-to-brands-that-dont-sell-travel","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/","title":{"rendered":"Why Travel Data Matters to Brands That Don&#8217;t Sell Travel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By <a href=\"https:\/\/www.linkedin.com\/in\/mackmckelvey\/\">Mack McKelvey, Founder and CEO, SalientMG<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nobody is exclusively a traveler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The person researching hotels in Paris is also a parent, a pet owner, a car buyer, a beauty customer, a sports fan. Yet advertising still has a habit of treating people according to the website they&#8217;re visiting. We have increasingly sophisticated ways to identify and target audiences, but we&#8217;re still making some fairly basic assumptions about where those audiences can be found.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take Tripadvisor. At <a href=\"https:\/\/newyork2026.advertisingweek.com\/aw\/schedule\/session\/-887-2026-10-07-1600-summit-session\">SalientMG&#8217;s Breakthrough Summit<\/a> during Advertising Week New York, Adam Ochman, Global Head of Marketing at Tripadvisor, pointed to pet care as one of the categories finding an audience on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not exactly the first place you&#8217;d expect a pet brand to advertise. But perhaps it should be, since more than 70% of Tripadvisor&#8217;s global community members own pets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A platform&#8217;s content tells you why people are there. It doesn&#8217;t tell you everything about who they are.<\/p>\n\n\n\n<h2 id=\"h-beyond-the-booking\" class=\"wp-block-heading\"><strong>Beyond the Booking<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travel data offers another advantage for brands outside the travel industry: It can reveal what people are preparing to do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Tripadvisor, people compare hotels, research restaurants, explore activities, and ask other travelers for recommendations. Those interactions provide first-party signals about their interests and plans, often well before a trip takes place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Someone researching hiking excursions is revealing different interests from someone planning a week at a beach resort. And the trip itself typically creates new purchasing needs. A pet owner might need to arrange care before leaving town. Someone planning an outdoor adventure may start shopping for gear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing what someone is interested in is useful. Knowing when that interest might turn into a purchase is even more valuable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beauty is one category where Tripadvisor has put travel intent to work. In a campaign with L&#8217;Or\u00e9al, the platform reached travelers with beauty products they could purchase online and collect at the airport. The campaign generated 83,000 visits to a dedicated shopping experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;Or\u00e9al reached potential customers through their travel plans rather than waiting for them to enter a traditional beauty-shopping environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rethinking Where We Find Customers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tripadvisor is one example of a broader opportunity. Publishers, retailers, and other platforms have spent years building direct relationships with consumers, collecting information about their interests, behaviors, and intentions along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet media partners are still frequently evaluated by how closely their content or category aligns with an advertiser&#8217;s product. That approach can overlook valuable audiences and moments of intent, especially when consumers&#8217; interests extend well beyond the reason they visited a particular platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve become remarkably sophisticated at deciding which consumers to target. Maybe it&#8217;s time to be a little less predictable about where we look for them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A platform&#8217;s content tells you why people are there. It doesn&#8217;t tell you everything about who they are.<\/p>\n","protected":false},"author":26,"featured_media":21306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[14],"topics":[2],"class_list":["post-21305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-travel","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Travel Data Matters to Brands That Don&#039;t Sell Travel | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Travel Data Matters to Brands That Don&#039;t Sell Travel\" \/>\n<meta property=\"og:description\" content=\"A platform&#039;s content tells you why people are there. It doesn&#039;t tell you everything about who they are.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-11T06:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/11\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"becky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/\"},\"author\":{\"name\":\"becky\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\"},\"headline\":\"Why Travel Data Matters to Brands That Don&#8217;t Sell Travel\",\"datePublished\":\"2026-11-11T06:35:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg\",\"keywords\":[\"Travel\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/\",\"name\":\"Why Travel Data Matters to Brands That Don't Sell Travel | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg\",\"datePublished\":\"2026-11-11T06:35:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/11\\\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-travel-data-matters-to-brands-that-dont-sell-travel\\\/21305\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Travel Data Matters to Brands That Don&#8217;t Sell Travel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/691c982d02f2c27abe252eb0ce31e03b\",\"name\":\"becky\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"becky\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Travel Data Matters to Brands That Don't Sell Travel | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/","og_locale":"en_US","og_type":"article","og_title":"Why Travel Data Matters to Brands That Don't Sell Travel","og_description":"A platform's content tells you why people are there. It doesn't tell you everything about who they are.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/","og_site_name":"AW360","article_published_time":"2026-11-11T06:35:00+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/11\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg","type":"image\/jpeg"}],"author":"becky","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/"},"author":{"name":"becky","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b"},"headline":"Why Travel Data Matters to Brands That Don&#8217;t Sell Travel","datePublished":"2026-11-11T06:35:00+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/"},"wordCount":467,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/11\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg","keywords":["Travel"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/","name":"Why Travel Data Matters to Brands That Don't Sell Travel | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/11\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg","datePublished":"2026-11-11T06:35:00+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/11\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/11\/Why-Travel-Data-Matters-to-Brands-That-Dont.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-travel-data-matters-to-brands-that-dont-sell-travel\/21305\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Why Travel Data Matters to Brands That Don&#8217;t Sell Travel"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/691c982d02f2c27abe252eb0ce31e03b","name":"becky","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"becky"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/21305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=21305"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/21305\/revisions"}],"predecessor-version":[{"id":21307,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/21305\/revisions\/21307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/21306"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=21305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=21305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=21305"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=21305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}