{"id":2275,"date":"2022-01-13T16:38:09","date_gmt":"2022-01-13T21:38:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/01\/13\/history-lesson-40-years-of-taylormade-innovation\/"},"modified":"2022-01-13T16:38:09","modified_gmt":"2022-01-13T21:38:09","slug":"history-lesson-40-years-of-taylormade-innovation","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/history-lesson-40-years-of-taylormade-innovation\/2275\/","title":{"rendered":"History Lesson: 40 Years of TaylorMade Innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Carbon is one of the most important materials in the universe. Without it, life on earth wouldn\u2019t exist. With the innovation of the very first carbon-faced driver, Stealth, TaylorMade has created a new use for carbon and a new starting line for the industry.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate the new driver\u2019s launch, TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation with \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=sOSffU2_g1E\" aria-label=\"history lesson, see on youtube\">History Lesson<\/a>.\u201d The spot begins with the world\u2019s first metalwood, the Pittsburgh Persimmon, and then passes through the ages of steel and titanium before ultimately revealing TaylorMade\u2019s latest and most breakthrough technology yet: the carbon-faced Stealth driver. A range of real life clubs were used to create the animation.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Limits of Titanium Have Been Broken | TaylorMade Golf\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/sOSffU2_g1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">\u201cHistory Lesson\u201d was directed by Per-Hampus and comes out of JOJX (Jackson Morton, the son of MJZ founder, Rocky Morton, and Joe Care\u2019s production company).<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Credits:\u00a0<\/strong><\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Client: TaylorMade<\/li>\n \t<li>Agency: Zambezi<\/li>\n \t<li>CEO: Jean Freeman<\/li>\n \t<li>President: Chris Raih<\/li>\n \t<li>Partner and Chief Creative Officer: Gavin Lester<\/li>\n \t<li>Group Creative Director: Jeff Siegel<\/li>\n \t<li>Creative Director: Jay Morrison<\/li>\n \t<li>Senior Copywriter: Dan Colburn<\/li>\n \t<li>Senior Art Director: Jesse Yowell<\/li>\n \t<li>Senior Copywriter: Cody Witt<\/li>\n \t<li>Senior Art Director: Jamie Kiersted<\/li>\n \t<li>Director of Integrated Production: Andrew Gage<\/li>\n \t<li>Senior Producer: Jeri Low &amp; Faye Armstrong<\/li>\n \t<li>Producer: Dustin Mulstay<\/li>\n \t<li>Executive Director, Brand: Gordon Gray<\/li>\n \t<li>Account Director: Matthew Wells<\/li>\n \t<li>Account Director: Carly Ayres<\/li>\n \t<li>Account Executive: Kristin Kenneally<\/li>\n \t<li>Senior Project Manager: Lauren Northcott<\/li>\n \t<li>Group Strategy Director: Matt Babazadeh<\/li>\n \t<li>Strategy Director: Eric Tepe<\/li>\n \t<li>Strategist: Roderick Kashani<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><strong>History Lesson<\/strong><\/p>\n\n\n\n\n<u>Production Creds:<\/u>\n<ul class=\"wp-block-list\">\n \t<li>Production: JOJX<\/li>\n \t<li>Co-Founders: Jackson Morton, Joe Care<\/li>\n \t<li>Director: Per-Hampus<\/li>\n \t<li>Director of Photography: Ian Rigby<\/li>\n \t<li>Line Producer: Leanne Amos<\/li>\n \t<li>Production Supervisor: Larry Shure<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Post Production: The Den<\/li>\n \t<li>Editor: Ross Birchall<\/li>\n \t<li>Associate Editor: n\/a<\/li>\n \t<li>Head of Content: n\/a<\/li>\n \t<li>Executive Producer: Ryan Curtis<\/li>\n \t<li>Producer: Mike Gut &amp; Kortney Rubottom<\/li>\n \t<li>Colorist: Gabriel Sanchez<\/li>\n \t<li>Mix &amp; Sound Design: Mix: Lime. Sound Design: Michael Anastasi @ LSD<\/li>\n \t<li>Lead Flame Artist: n\/a<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Music: Mophonics<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation.<\/p>\n","protected":false},"author":7,"featured_media":2276,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-2275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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