{"id":2281,"date":"2022-01-18T01:39:17","date_gmt":"2022-01-18T06:39:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/01\/18\/lessons-from-the-unicorns-of-new-york-city\/"},"modified":"2022-01-18T01:39:17","modified_gmt":"2022-01-18T06:39:17","slug":"lessons-from-the-unicorns-of-new-york-city","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/lessons-from-the-unicorns-of-new-york-city\/2281\/","title":{"rendered":"Lessons from the Unicorns of New York City"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By D\u00e2na Barakat, Vice President, Marketing and Communications at<a href=\"https:\/\/www.nyinterconnect.com\/\"> New York Interconnect<\/a><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Behind every innovative business is a great story \u2014 especially when that business has its roots in New York City. At Advertising Week New York, <a href=\"https:\/\/vod-progressive.akamaized.net\/exp=1639784141~acl=%2Fvimeo-prod-skyfire-std-us%2F01%2F1908%2F25%2F634542282%2F2917069068.mp4~hmac=d3a6d7ad3044dfdd41358fd0df8f80858fd44238914bc389daf2c99def91b427\/vimeo-prod-skyfire-std-us\/01\/1908\/25\/634542282\/2917069068.mp4?filename=Great+Minds+ID+416+NYC%27s+Great+Minds+and+Unicorns%2C+in+Discussion+with+Pat+Kiernan.mp4\" aria-label=\"during the panel unicorns of new york city, see on akamaized\">during the panel &#8220;Unicorns of New York City,&#8221;<\/a> Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/www.nyinterconnect.com\/\">New York Interconnect<\/a>, we understand the power of New York as the nation\u2019s largest, most diverse, and most affluent market. At Advertising Week, this power was evident \u2014 and on full display in this session. The discussion was enlightening, covering the experiences that led these leaders to the Big Apple, what it took to operate their businesses through the pandemic successfully, and the trends and developments they are most excited for next.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As Kiernan observed, companies with New York roots understand that their New York DNA is a defining element of who they are. \u201cAs New Yorkers, there\u2019s this sense that you&#8217;re going to work hard, and there are going to be obstacles put in front of you, by virtue of this city or something else. But at the end of it, you&#8217;re working with the best people in the world, and you will have the opportunity to thrive because of New York,\u201d Kiernan said.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This sentiment was echoed by Andrew Sneyd, SVP of Brand Marketing at FanDuel. \u201cThe culture of FanDuel feeds off of the fuel of being in New York City,\u201d he said. \u201cWe have some key principles that define our culture \u2014 stay humble, stay hungry. There&#8217;s this ability to be authentic and driven at the same time.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2009, FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams and leagues. The premier gaming destination in the U.S., FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV and media, including FanDuel, Betfair US, and TVG.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sneyd noted that FanDuel\u2019s culture also revolves around the idea that anything is possible \u2014 another concept that echoes the essence of New York and bolsters the talent advantage that comes with the city. \u201cIf there&#8217;s a city in the world where drive and ambition can genuinely lead to a differentiated level of impact, it feels like that&#8217;s the city of New York,\u201d he said.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Jackie Kahn, CCO at Oscar Health, noted that, as a company that has doubled in size and moved to a hybrid work model in the pandemic, Oscar Health\u2019s NYC roots are not only core to its culture, but also reflected in its values.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOne of our values is \u2018no genius without grit,\u2019 and for me, that&#8217;s quintessentially New York,\u201d she said. \u201cOscar attracts people who are really mission-driven and want to work for a company that&#8217;s built around a clear purpose, which is helping primarily low-income Americans find affordable health insurance. So we get really smart people, but they also work really\u2026hard, and that&#8217;s awesome. It\u2019s that combination of smarts and grit that is quintessentially New York.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Oscar Health team is focused on using technology, design and data to humanize healthcare. The company is driven by a group of technology and healthcare professionals who looked at the current state of the U.S. healthcare system, got frustrated by the horrible consumer experience, and decided to do something big about it. Backed by a renowned set of investors and advisors, Oscar Health has set out to revolutionize healthcare.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s impressive growth, despite the challenges of the pandemic, are testament to the NYC-inspired grit and smarts that fuel the city\u2019s most innovative startups, and it was inspiring to see these stories live on stage at Advertising Week.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d like to thank the leaders who took the stage in this NYI-sponsored panel at Advertising Week: Pat Kiernan, Spectrum News NY1 Anchor, Andrew Sneyd, SVP Brand Marketing at FanDuel, and Jackie Kahn, CCO at Oscar Health. What a great conversation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Advertising Week New York, during the panel &#8220;Unicorns of New York City,&#8221; Pat Kiernan, award-winning anchor at Spectrum News NY1 led a discussion with business leaders from two of the most innovative businesses, built right there in New York, to tell their stories.\u00a0<\/p>\n","protected":false},"author":7,"featured_media":2282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-2281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lessons 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