{"id":2339,"date":"2022-02-03T06:30:10","date_gmt":"2022-02-03T11:30:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/02\/03\/making-the-right-decision-for-marketing-in-house-or-outsourcing-for-your-business\/"},"modified":"2022-02-03T06:30:10","modified_gmt":"2022-02-03T11:30:10","slug":"making-the-right-decision-for-marketing-in-house-or-outsourcing-for-your-business","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/making-the-right-decision-for-marketing-in-house-or-outsourcing-for-your-business\/2339\/","title":{"rendered":"Making the Right Decision for Marketing In House or Outsourcing for Your Business"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376258 = window.plc376258 || 0;\n            document.write('<' + 'div id=\"placement_376258_' + plc376258+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376258, [300,250], 'placement_376258_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376258++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><em><strong>By Michael Farino, Head of SEM for <a href=\"https:\/\/www.hiperwall.com\/\">Hiperwall<\/a><\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/resources.advertisingweek360.com\/partner\/progress\/5-elements-of-modern-digital-marketing-you-need-to-master-835\" aria-label=\"marketing can make or break your business, click to read on advertising week\">Marketing can make or break your business<\/a>. To reach more customers, increase revenue, and grow as a business, every company needs a solid marketing strategy.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Choosing your marketing strategy is a challenge, however, especially if you\u2019re deciding between your in-house team or outsourcing. Both have pros and cons and it comes down to deciding which will help you reach your goals.<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>In-House Marketing<\/strong><\/h4>\n<h4 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>Alignment With Company Goals and Culture<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Your in-house marketing team was hired to bring your strategic plan to life. They\u2019re in it for your business and likely see the same vision you do, so you can count on them to give you focus and success with a campaign.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Direct Access to Marketing Professionals<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When you have a dedicated marketing team, the only projects they work on are yours. If you want to change a campaign or have ideas to incorporate into your strategy, you don\u2019t need to worry about your team being too busy with other projects for other clients.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><strong>Saves Time and Expense<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When you have an <a href=\"https:\/\/advertisingweek.com\/why-brands-are-moving-audience-research-in-house\/\" aria-label=\"in house marketing, click to read on advertising week\">in-house marketing<\/a> team to draw on, you don\u2019t need to waste time and money looking for an agency to handle your campaigns. You also have to illustrate your company culture and expectations to a new agency, which adds time to the process before you can launch your campaign.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Full Dedication to Your Brand and Your Brand Alone<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">One of the greatest benefits of an in-house team is that they <a href=\"https:\/\/advertisingweek.com\/activate-your-brand-purpose-to-inspire-consumer-action\/\" aria-label=\"live and breathe your brand, click to read on advertising week\">live and breathe your brand<\/a>. They\u2019re <a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-145-2021-10-21-1600-moving-at-the-speed-of-culture\" aria-label=\"immersed in all aspects of your brand, click to read on advertising week\">immersed in all aspects of your brand<\/a> and understand your larger business goals and objectives \u2014 all of which you\u2019d have to teach an agency.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Solutions are Implemented Faster<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While you can rush a campaign with an agency, having an in-house marketing team cuts the time to launch significantly. You have access to your team to work with them on a campaign and get results faster. That\u2019s often an expensive ask for an agency.<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>The Wrong Team Can Be an Expensive Mistake<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The hiring process is expensive on its own, and it comes with a lot of risk. The wrong candidate or team can be a costly mistake, both in money and time and you need a robust team to handle your marketing strategy.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Less-Varied Experience<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">An in-house marketing team is all about your brand but that may come at the expense of less experience with different industries, brands, and campaigns that you would get with an agency. While the team may have diverse backgrounds, they\u2019ll eventually <a href=\"https:\/\/advertisingweek.com\/top-reasons-why-you-should-leverage-empathy-in-your-2022-marketing\/\">become immersed in the way your brand handles marketing<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lack of Outside Perspective<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Another downside to being <a href=\"https:\/\/advertisingweek.com\/building-brand-agency-relationships-that-move-at-the-speed-of-digital\/\" aria-label=\"immersed in your brand, click to read on advertising week\">immersed in your brand<\/a> is that the in-house team may suffer from the same lack of perspective as the leaders. It can be difficult to see solutions or opportunities when you\u2019re deeply involved in something and stuck in a rut and that\u2019s where outsourcing to an agency with fresh eyes can be beneficial.<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Outsourced Marketing<\/strong><\/h4>\n<h4 class=\"wp-block-heading\"><strong>Pros:<\/strong><\/h4>\n<p class=\"wp-block-paragraph\"><strong>Specialized Knowledge<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Marketing agencies have a full team of professionals with in-depth knowledge of <a href=\"https:\/\/advertisingweek.com\/dark-marketing-101-what-you-need-to-know\/\" aria-label=\"different marketing strategies, click to read on advertising week\">different marketing strategies<\/a>, techniques, tools, and specialties across multiple industries. It\u2019s difficult for a smaller team to match this kind of knowledge and achieve the same results.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Broad, Diverse Experience<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Agency team members often come from diverse backgrounds and have unique training, allowing for a broad range of experience. These teams work with each other and consider different perspectives and approaches to create the most successful campaigns.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cutting Edge of Technology, Processes, and Tactics<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Marketing shifts quickly, especially in the digital landscape. What worked yesterday may not work today and competition is tough. Agencies thrive on staying on top of best practices and the newest trends and techniques, so you\u2019re getting a team adept at the latest, <a href=\"http:\/\/www.hiperwall.com\/basics\" aria-label=\"groundbreaking technologies and techniques, click to read on hiperwall\">groundbreaking technologies and techniques<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Freedom to Focus on Business-Critical Tasks<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Using an agency ensures that the rest of the team and its leaders have time to focus on business-critical tasks like day-to-day operations and internal tasks. While an in-house team is also tasked with marketing, it\u2019s easy for team members to end up wearing multiple hats, distracting them from the goal.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paid for Performance<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">An agency is paid based on its results, so you can count on performance. If you\u2019re not satisfied with the campaigns or results you get, you can ask for a different approach or find a different agency quickly.<\/p>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cons:<\/strong><\/h4>\n<h3 class=\"wp-block-heading\"><strong>Focused on Their Solutions, Not Necessarily Your Ideas<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">A successful marketing agency may be focused on their own ideas or solutions, even if they conflict with what you have in mind. They\u2019re drawing on a wealth of experience, so though they may be right, it can be difficult to get your vision to shine through.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Wrong Agency or Consultant Can Be Pricey<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You can find numerous marketing agencies, but they\u2019re not all created equal. If you choose the wrong agency, you could end up spending a lot of money on your campaigns and even more money on the next solution.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Low Morale Among In-House Marketing Staff<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you already have an in-house marketing staff and choose to outsource some of your marketing to an agency, it can lead to low morale among your team. Some employees may feel self-conscious, unheard, confused, or threatened by the decision, which can impact their productivity.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Balancing Many Clients<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Agencies have a wealth of knowledge, but with that comes a full list of clients and multiple projects. You\u2019ll gain a lot of <a href=\"https:\/\/newyork.advertisingweek.com\/aw\/schedule\/session\/-233-2021-10-18-1600-tankdesign\" aria-label=\"marketing experience and perspective, click to read on advertising week\">marketing experience and perspective<\/a>\u00a0but you may struggle if your marketing strategy isn\u2019t the sole focus of the agency\u2019s efforts.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Which is Right For You?<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Both agencies and in-house marketing teams have a lot of benefits and drawbacks, so choosing the right one depends on your unique needs. Keep in mind that even if you hire an in-house team for your ongoing marketing needs, there\u2019s nothing to stop you from looking to an agency for a one-off project that needs a special touch.\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Author Bio:<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Michael Farino, Head of SEM for <a href=\"https:\/\/www.hiperwall.com\/\">Hiperwall<\/a>, is a proven strategic marketing and communications executive with over 10 years of experience in lifestyle, entertainment and technology sectors, in both domestic and international settings.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">He is an accomplished leader that cultivates strong, cross functional teams that possess the know-how to generate impressive results.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376259 = window.plc376259 || 0;\n            document.write('<' + 'div id=\"placement_376259_' + plc376259+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376259, [300,250], 'placement_376259_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376259++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>Choosing your marketing strategy is a challenge, however, especially if you\u2019re deciding between your in-house team or outsourcing. Both have pros and cons, and it comes down to deciding which will help you reach your goals.<\/p>\n","protected":false},"author":7,"featured_media":2340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making the Right Decision for Marketing In House or Outsourcing for Your Business | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/making-the-right-decision-for-marketing-in-house-or-outsourcing-for-your-business\/2339\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making the Right Decision for Marketing In House or Outsourcing for Your Business\" \/>\n<meta property=\"og:description\" content=\"Choosing your marketing strategy is a challenge, however, especially if you\u2019re deciding between your in-house team or outsourcing. 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