{"id":2401,"date":"2022-02-17T01:14:01","date_gmt":"2022-02-17T06:14:01","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/02\/17\/2022-the-year-of-the-great-reset\/"},"modified":"2022-02-17T01:14:01","modified_gmt":"2022-02-17T06:14:01","slug":"2022-the-year-of-the-great-reset","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/","title":{"rendered":"2022: The Year of the Great Reset"},"content":{"rendered":"\n

By Richard Robinson (Director, Econsultancy) and Ashley Friedlein (Founder, Econsultancy)<\/em><\/p>\n\n\n\n\n\n

In 2020, we experienced the \u201cGreat Shock,\u201d the overnight switchover to remote working for all. It delivered complete change, and the focus for many was to follow the lead of Dory in \u2018Finding Nemo\u2019 and just keep swimming<\/em>, learning and adapting in real-time to new ways of working while swimming hard to stay in the same place. What we learnt surprised many, most especially the leaders of several of the largest legacy companies; namely, you can move fast when you really have to, delivering digital transformation to meet the needs of the 168-hour a week economy.<\/p>\n\n\n\n\n\n\n\n

Last year came the \u201cGreat Reflection,\u201d accepting our ways of working while formulating the biggest questions to be effective. Do we need to change our business model? How will we iterate or innovate our operating model? Will we need to change how we go to market? Will things go back to how they were, and if they will should we wait it out?<\/p>\n\n\n\n\n\n\n\n

This was a sober reflection on what \u2018this\u2019 \u2014 our new world \u2014 is for the long term. And today, of course, many are talking up the \u201cGreat Resignation,\u201d fuelling the paradigm that people are tired of doing the same job in the same way and with the same benefits as before \u2018this\u2019 happened.<\/p>\n\n\n\n\n\n\n\n

We know the game has evolved, the rules have changed and in the prophetic words of the Notorious B.I.G: \u201cThings done changed on this side. They used to thump, but now they blast, right?\u201d<\/p>\n\n\n\n\n\n\n\n

These words should ring loudly for us all because 2022 heralds the \u201cGreat Reset,\u201d where digital, marketing and eCommerce must recognise what\u2019s changed for good, what needs to be embraced and what needs to transform if brands are to move from good to elite to deliver the needs of the customer.<\/p>\n\n\n\n\n\n\n\n

Three \u2018new normals,\u2019 or maybe these could be better referred to as new app-normals, stand out for the year ahead. Hybrid is here to stay, Connections will become more direct, and Brands must champion a culture of \u2018always be learning\u2019 to win the war for talent.<\/p>\n\n\n\n\n

Hybrid is Here to Stay<\/strong><\/h2>\n

And yet, there is no standard definition of what hybrid means. The biological term for the offspring of two plants or animals, a thing made by combining two different elements, has become the corporate flag of convenience to encourage many to work it out and report back when they know what the answer is.<\/p>\n\n\n\n\n\n

Of course, some love to work remotely; some want to be in the office. Some jobs require one or the other. But by far the majority, and this applies to marketing and digital, expect, and want, to work in a hybrid \u2014 or flexible \u2014 manner combining some form of remote and in person.<\/p>\n\n\n\n\n\n\n\n

The Economist\u2019s \u201cWorld Ahead\u201d study reported that pre-pandemic 5% of work was delivered remotely in the USA, with 27% of employers offering \u2018flexible\u2019 hours; this has risen dramatically to 40% and 88%, respectively. Employees are demanding employers provide flexible working whether they plan to use it or not. In digital, marketing and eCommerce, it\u2019s a candidate\u2019s market. In whatever form it comes, hybrid working is now table stakes to attract and retain the best talent.<\/p>\n\n\n\n\n

Connections Will Become More Direct<\/strong><\/h2>\n

Arguably, this is a continuation of a trend already underway and expressed through the pushback against \u2018Big Tech,\u2019 a desire for more privacy and protection, a quest for authenticity and meaning, and a rejection of sometimes toxic and overwhelming traditional social media. However, Covid has indeed accelerated this. In an atmosphere of alienation and uncertainty, we see people seeking community, empathy, and trust through more authentic, meaningful, and direct connections.<\/p>\n\n\n\n\n\n

There is a clear shift to first-party data and known digital identities, with 100% of brands recently interviewed by Econsultancy already using or considering using it in 2022 (72% and 28% respectively), a true renaissance of community and the birth of CBM (Community Based Marketing), the use of \u2018closer\u2019 eCommerce environments and Walled Gardens such as Walmart, Carrefour, EPIC and Disney Drax, as well as niche marketplaces like Instacart, Goat and Vacasa. They are taking more than a bite out of Amazon, Etsy and AirBnB. And finally, DTC, where older brands are transforming to take on upstarts born in digital, with L\u2019Oreal leading the charge with close to 30% of its sales now coming via eCommerce.<\/p>\n\n\n\n\n

Always be learning<\/strong><\/h2>\n

The romantic days of McCall, Lombardo & Eichinger\u2019s 70:20:10 model where they asked 200 executives to self-report how they learned and found 70% of learning came on the job, 20% from a manager and 10% in more formalised training programmes are now long gone.<\/p>\n\n\n\n\n\n

Despite the model only being created as recently as 1996, the advent of digital commerce and experience means that to succeed digital, marketing & eCommerce professionals need to learn at the speed of need, with a mindset to \u2018always be learning\u2019 100% of the time if they want to stay one step ahead of the customer.<\/p>\n\n\n\n\n\n\n\n

As brands and businesses reset for 2022, marketers need to reset the paradigm of learning and prepare to learn their way out of the pandemic, gaining a new guard of skills in data and analytics, agility and adaptability, innovation and experimentation, real-time customer-centricity and long term effectiveness.<\/p>\n\n\n\n\n\n\n\n

The Great Reset will be remembered not by its initial calling card of \u2018the great resignation\u2019 but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.<\/p>\n\n\n\n\n

About the Author<\/strong><\/h3>\n

Richard Robinson is Director of Econsultancy and specialises in accelerating marketing performance and digital transformation.<\/p>\n\n\n\n\n\n

Richard has worked internationally with The Coca-Cola Company, domestically with McDonald\u2019s restaurants, heading Adult and Family Marketing, and before Econsultancy was one of the four equity partners of Oystercatchers. In addition to working in brand marketing, Richard has worked for Publicis Worldwide, where he led the agency\u2019s P&G business in EMEA for several years while running Publicis Groupe\u2019s African expansion in parallel.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Great Reset will be remembered not by its initial calling card of \u2018the great resignation\u2019 but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.<\/p>\n","protected":false},"author":7,"featured_media":2402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\n2022: The Year of the Great Reset | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022: The Year of the Great Reset\" \/>\n<meta property=\"og:description\" content=\"The Great Reset will be remembered not by its initial calling card of \u2018the great resignation\u2019 but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T06:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169greatreset2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"2022: The Year of the Great Reset\",\"datePublished\":\"2022-02-17T06:14:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/\"},\"wordCount\":990,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/169greatreset2022.jpg\",\"keywords\":[\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/\",\"name\":\"2022: The Year of the Great Reset | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/169greatreset2022.jpg\",\"datePublished\":\"2022-02-17T06:14:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/169greatreset2022.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/169greatreset2022.jpg\",\"width\":1600,\"height\":900,\"caption\":\"reset button\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/2022-the-year-of-the-great-reset\\\/2401\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2022: The Year of the Great Reset\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2022: The Year of the Great Reset | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/","og_locale":"en_US","og_type":"article","og_title":"2022: The Year of the Great Reset","og_description":"The Great Reset will be remembered not by its initial calling card of \u2018the great resignation\u2019 but by the long-term shift in leaders prioritising learning and sparking the infinite power of the great retention.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/","og_site_name":"AW360","article_published_time":"2022-02-17T06:14:01+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169greatreset2022.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"2022: The Year of the Great Reset","datePublished":"2022-02-17T06:14:01+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/"},"wordCount":990,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169greatreset2022.jpg","keywords":["Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/","name":"2022: The Year of the Great Reset | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169greatreset2022.jpg","datePublished":"2022-02-17T06:14:01+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169greatreset2022.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/169greatreset2022.jpg","width":1600,"height":900,"caption":"reset button"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/2022-the-year-of-the-great-reset\/2401\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"2022: The Year of the Great Reset"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=2401"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2401\/revisions"}],"predecessor-version":[{"id":14811,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2401\/revisions\/14811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/2402"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=2401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=2401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=2401"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=2401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}