{"id":2498,"date":"2022-03-04T01:10:02","date_gmt":"2022-03-04T06:10:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/03\/04\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/"},"modified":"2022-03-04T01:10:02","modified_gmt":"2022-03-04T06:10:02","slug":"8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/","title":{"rendered":"8 Ways to Take Your Small Business to the Next Level with Expert Advice"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><strong>By Gloria Martinez of WomenLed.org<\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Entrepreneurs and small business owners deserve every advantage to make their company a success and the right practices help them fulfill that goal. Rather than getting valuable lessons and tips the hard way through trial and error, it&#8217;s more beneficial to learn from experienced professionals.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Here are valuable tips to help small businesses become successful businesses.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Have a Support Network<\/h2>\n<p class=\"wp-block-paragraph\">Just as no man is an island, the same applies to companies. <a href=\"https:\/\/careers.umbc.edu\/students\/network\/networking101\/tips\/\" aria-label=\"Networking click to read on UMBC\">Networking<\/a> with larger companies may help small business owners find solutions to common problems, gain valuable insights about being a business owner and make well-informed decisions.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Stay Organized<\/h2>\n<p class=\"wp-block-paragraph\">Proper organization practices can prevent and resolve a lot of issues involved with operating a business. For instance, <a href=\"https:\/\/www.sme360.ng\/2020\/09\/28\/10-tips-for-scheduling-your-day-as-a-small-business-owner\/\" aria-label=\"scheduling time, read on SME 360\">scheduling time<\/a> for tasks rather than simply listing them on a to-do list ensures tasks get done rather than ignored. Another great way to stay organized is to use an email inbox as a reservoir and reminder for good ideas.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Learn How to Communicate Effectively<\/h2>\n<p class=\"wp-block-paragraph\">No matter if it&#8217;s a romantic, familial or professional relationship, <a href=\"https:\/\/www.dailygood.org\/story\/1366\/10-tips-for-effective-communication-liz-kingsnorth\/\" aria-label=\"healthy communication, read on Daily Good\">healthy communication<\/a> is key to protecting, preserving, and improving the connection. When it comes to entrepreneurs, experts recommend going <a href=\"https:\/\/www.nuwireinvestor.com\/3-communication-tips-small-business-owners\/\" aria-label=\"to great lengths read on NuWire investor\">to great lengths<\/a> to communicate clearly through written mediums such as text messages and social media.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A quick scan of a message before sending helps avoid disastrous miscommunications that take a while to resolve, which is wasted time that could otherwise go toward improving the business.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Set Specific Goals<\/h2>\n<p class=\"wp-block-paragraph\">While it&#8217;s great to set any goals for a business, it&#8217;s even better to <a href=\"http:\/\/www.sbnonline.com\/article\/127536\/\" aria-label=\"create specific goals, read on SBN online\">create specific goals<\/a>. Breaking big goals down into smaller goals and milestones makes it easier to achieve them. It&#8217;s also a good idea to have quarterly, one-year and three-year goals for a company.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Small business owners may also encourage their employees to set <a href=\"https:\/\/blog.clearcompany.com\/7-noteworthy-tips-for-successful-employee-goal-setting\" aria-label=\"small and major, read on Clear Company\">small and major<\/a> goals for themselves. Doing so is a good way to keep everyone in the office focused on the same purpose.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Make Employees Feel Empowered<\/h2>\n<p class=\"wp-block-paragraph\">Entrepreneurs and small business owners with employers miss out on a lot of untapped potential by neglecting to make <a href=\"https:\/\/hbr.org\/2021\/10\/research-what-makes-employees-feel-empowered-to-speak-up?ab=hero-subleft-3\" aria-label=\"employees feel empowered, click to read on HBR\">employees feel empowered<\/a>. When workers feel like they have agency and a say in the company&#8217;s trajectory, they&#8217;re more likely to bring all their gifts and potential to bear in the office.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">When Possible, Delegate<\/h2>\n<p class=\"wp-block-paragraph\">Owners of companies great and small have a lot of responsibilities. Rather than think they must handle everything alone, it makes more sense to <a href=\"https:\/\/advertisingweek.com\/making-the-right-decision-for-marketing-in-house-or-outsourcing-for-your-business\/\" aria-label=\"delegate tasks and responsibilities click to read on advertising week\">delegate tasks and responsibilities<\/a> where possible. Something else to consider is that business owners aren&#8217;t good at every aspect of running a business. When entrepreneurs realize what their weaknesses are, they may <a href=\"https:\/\/sabrinasadminservices.com\/5-tips-for-delegating-tasks\/\" aria-label=\"delegate difficult tasks, read on sabrinas admin services\">delegate difficult tasks<\/a> to better-suited professionals.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Choose the Right Business Structure<\/h2>\n<p class=\"wp-block-paragraph\">Business owners just getting started must also choose their business structure carefully. For small business owners and entrepreneurs, a limited liability company could be the best option for its tax advantages and liability protection. When the time comes to <a href=\"https:\/\/www.zenbusiness.com\/new-york-llc\/\" aria-label=\"register the NY LLC, read on zen business\">register the NY LLC<\/a>, using an online service that provides expert support and rapid formation can speed up the process.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Keep Overhead Low<\/h2>\n<p class=\"wp-block-paragraph\">Rather than renting an expensive office space, it could make more financial sense to switch to a virtual workspace and use an internet-based phone service. One great thing about keeping overhead costs low is that during hard financial times, having fewer expenses helps companies ride the wave out.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Successfully managing a small business involves a lot of nuances and efficient practices. When entrepreneurs know where and how to focus their efforts, their companies have a better chance of soaring.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successfully managing a small business involves a lot of nuances and efficient practices. When entrepreneurs know where and how to focus their efforts, their companies have a better chance of soaring.<\/p>\n","protected":false},"author":7,"featured_media":2499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[9],"topics":[2],"class_list":["post-2498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smb","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Ways to Take Your Small Business to the Next Level with Expert Advice | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways to Take Your Small Business to the Next Level with Expert Advice\" \/>\n<meta property=\"og:description\" content=\"Successfully managing a small business involves a lot of nuances and efficient practices. When entrepreneurs know where and how to focus their efforts, their companies have a better chance of soaring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-04T06:10:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/1698ways.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"8 Ways to Take Your Small Business to the Next Level with Expert Advice\",\"datePublished\":\"2022-03-04T06:10:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/\"},\"wordCount\":614,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/1698ways.jpg\",\"keywords\":[\"SMB\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/\",\"name\":\"8 Ways to Take Your Small Business to the Next Level with Expert Advice | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/1698ways.jpg\",\"datePublished\":\"2022-03-04T06:10:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/1698ways.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/02\\\/1698ways.jpg\",\"width\":1600,\"height\":900,\"caption\":\"photo of people working together at a large table\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\\\/2498\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Ways to Take Your Small Business to the Next Level with Expert Advice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 Ways to Take Your Small Business to the Next Level with Expert Advice | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/","og_locale":"en_US","og_type":"article","og_title":"8 Ways to Take Your Small Business to the Next Level with Expert Advice","og_description":"Successfully managing a small business involves a lot of nuances and efficient practices. When entrepreneurs know where and how to focus their efforts, their companies have a better chance of soaring.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/","og_site_name":"AW360","article_published_time":"2022-03-04T06:10:02+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/1698ways.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"8 Ways to Take Your Small Business to the Next Level with Expert Advice","datePublished":"2022-03-04T06:10:02+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/"},"wordCount":614,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/1698ways.jpg","keywords":["SMB"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/","name":"8 Ways to Take Your Small Business to the Next Level with Expert Advice | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/1698ways.jpg","datePublished":"2022-03-04T06:10:02+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/1698ways.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/02\/1698ways.jpg","width":1600,"height":900,"caption":"photo of people working together at a large table"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/8-ways-to-take-your-small-business-to-the-next-level-with-expert-advice\/2498\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"8 Ways to Take Your Small Business to the Next Level with Expert Advice"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=2498"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2498\/revisions"}],"predecessor-version":[{"id":14842,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2498\/revisions\/14842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/2499"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=2498"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}