{"id":2539,"date":"2022-03-09T12:03:19","date_gmt":"2022-03-09T17:03:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/03\/09\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/"},"modified":"2022-03-09T12:03:19","modified_gmt":"2022-03-09T17:03:19","slug":"why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/","title":{"rendered":"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By J. Mikel, Contributor, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s been said that timing is everything. Nowhere is this truer than in today\u2019s rapid-fire, social media-fueled world, where the wrong move at the wrong time can lead to disaster, or worse. The past couple of days have seen clear examples of this \u2014 both a success and a failure, and both from much-loved brands.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Case of the Disappearing Baseball<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As part of Apple\u2019s \u201cPeek Performance\u201d livestream this week, the tech juggernaut announced a slew of new programming for their Apple TV+ SVOD service. Possibly the most interesting \u2014 and at the same time, most confusing \u2014 offering is \u201cFriday Night Baseball,\u201d a deal struck between Apple and Major League Baseball that will see two MLB games streamed exclusively on the Apple TV+ platform every Friday evening.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While this is a clear boon for baseball-loving Apple TV+ subscribers and a great way for MLB to get their name in the headlines for a few days, one can\u2019t help but wonder if the timing of this announcement could have been better, given that MLB players are facing a lockout due to the expiration of the collective bargaining agreement between MLB and the Major League Baseball Players Association.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While there\u2019s hope that an agreement can be made without serious disruption to the 2022 season, this announcement felt more than a little tasteless to baseball fans, who wasted no time taking to social media to express themselves.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Apple TV+ announced a new deal with MLB for Friday night doubleheaders this season. Games will be exclusive to Apple.<br><br>Meaning it&#39;ll cost you to watch.<br><br>And the lockout continues.<br><br>Tune in tomorrow to see what else they do to make it harder to be a baseball fan.<\/p>&mdash; Pete Abraham (@PeteAbe) <a href=\"https:\/\/x.com\/PeteAbe\/status\/1501269067373682696?ref_src=twsrc%5Etfw\">March 8, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, as much of the rest of Apple\u2019s live event was centered around gadget announcements like the iPhone SE, a new iPad Air, and Mac Studio, it left many scratching their heads as to why Apple bothered to mention this new deal with MLB during the event at all, with many complaining that it did little more than rub salt into their already raw MLB fandom wounds.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>No War &mdash; Virtual or Otherwise<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">On the other end of the spectrum, this week also saw the second delay of Advance Wars 1+2: Re-Boot Camp, a long-awaited video game remaster from Nintendo. The game was delayed once already for several months \u2014 from December 2021 to April 2022 \u2014 due to COVID workforce complications and has now been delayed a second time due to the ongoing war in Ukraine.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Pre-orders made directly with Nintendo for Advance Wars 1+2: Re-Boot Camp have been refunded and the company issued a tweet to inform their fans to \u201cstay tuned for updates on a new release date.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">In light of recent world events, we have made the decision to delay Advance Wars 1+2: Re-Boot Camp, which was originally scheduled to release on Nintendo Switch on 08\/04. Please stay tuned for updates on a new release date.<\/p>&mdash; Nintendo of Europe (@NintendoEurope) <a href=\"https:\/\/x.com\/NintendoEurope\/status\/1501558646320377860?ref_src=twsrc%5Etfw\">March 9, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">By and large, Nintendo fans have been very receptive to the delay and appreciate Nintendo\u2019s apparent discomfort with releasing a game about war during an actual, real-world conflict.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/twitter.com\/So_Ethereal\/status\/1501559045160902665<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Timing is Everything, But So is Reading the Room<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">These are only two examples of how today\u2019s global brands have been met with a timely and difficult marketing decision \u2014 with each choosing a path that led them to either cheers or jeers on social media. While neither decision is likely to have too much in the way of long-term impact on either brand, both serve as a reminder that it\u2019s not only what we say as marketers that\u2019s important but it\u2019s also when we choose to say it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are only two examples of how today\u2019s global brands have been met with a timely and difficult marketing decision \u2013 with each choosing a path that led them to either cheers or jeers on social media.<\/p>\n","protected":false},"author":7,"featured_media":2540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-2539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions\" \/>\n<meta property=\"og:description\" content=\"These are only two examples of how today\u2019s global brands have been met with a timely and difficult marketing decision \u2013 with each choosing a path that led them to either cheers or jeers on social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T17:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169delay_marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions\",\"datePublished\":\"2022-03-09T17:03:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169delay_marketing.jpg\",\"keywords\":[\"Storytelling + Media\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/\",\"name\":\"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169delay_marketing.jpg\",\"datePublished\":\"2022-03-09T17:03:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169delay_marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169delay_marketing.jpg\",\"width\":1600,\"height\":900,\"caption\":\"cartoon male with wrench\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\\\/2539\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/","og_locale":"en_US","og_type":"article","og_title":"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions","og_description":"These are only two examples of how today\u2019s global brands have been met with a timely and difficult marketing decision \u2013 with each choosing a path that led them to either cheers or jeers on social media.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/","og_site_name":"AW360","article_published_time":"2022-03-09T17:03:19+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169delay_marketing.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions","datePublished":"2022-03-09T17:03:19+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/"},"wordCount":554,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169delay_marketing.jpg","keywords":["Storytelling + Media"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/","name":"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169delay_marketing.jpg","datePublished":"2022-03-09T17:03:19+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169delay_marketing.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169delay_marketing.jpg","width":1600,"height":900,"caption":"cartoon male with wrench"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-our-fast-paced-world-demands-smarter-fast-paced-marketing-decisions\/2539\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Why Our Fast-Paced World Demands Smarter Fast-Paced Marketing Decisions"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=2539"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2539\/revisions"}],"predecessor-version":[{"id":14854,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2539\/revisions\/14854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/2540"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=2539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=2539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=2539"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=2539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}