{"id":2596,"date":"2022-03-21T09:25:02","date_gmt":"2022-03-21T13:25:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/03\/21\/a-cinderella-story-as-told-by-the-geico-gecko\/"},"modified":"2022-03-21T09:25:02","modified_gmt":"2022-03-21T13:25:02","slug":"a-cinderella-story-as-told-by-the-geico-gecko","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/a-cinderella-story-as-told-by-the-geico-gecko\/2596\/","title":{"rendered":"A Cinderella Story, As Told by the GEICO Gecko"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The spot takes place during a frenzied basketball game, tying in with NCAA March Madness (where <a href=\"https:\/\/www.geico.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GEICO is a proud partner<\/a>). The announcer exclaims that the heated game is turning into a real Cinderella story.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/03\/GEICO_cinderella_2.png\" alt=\"geico lizard\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Basketball fans know a Cinderella team in NCAA basketball is a number 8 seed or below, but the GEICO Gecko is thinking less about seeds and more about pumpkin carriages.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/youtu.be\/gjzU0VJpIaE&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\nhttps:\/\/youtu.be\/gjzU0VJpIaE<br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Gecko, acting as co-host, starts to enthusiastically tell the tale of Cinderella. Y\u2019know, the other kind of Cinderella story. The fairytale that keeps you on the edge of your seat.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Will the glass slipper fit? What if the evil stepsisters chase the prince away? And don\u2019t forget that the carriage turns into a pumpkin at midnight. Trying to drive a pumpkin, the Gecko notes, can be very unwieldy.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/03\/GEICO_cinderella_1.png\" alt=\"geico lizard\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a riveting tale, but also one that leaves the co-host and audience confused.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat are you talking about?\u201d the co-host asks the Gecko.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat are <em>you<\/em> talking about?\u201d The Gecko seems surprised they\u2019re not on the same page.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;https:\/\/twitter.com\/thegeicogecko\/status\/1157339664673640449<\/a><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If the shoe fits, right? Don\u2019t worry: the Gecko can easily catch up on the term by going back into his Twitter history. In 2019, the character used the phrase in a tweet that references the hit movie <em>Caddyshack<\/em>. Grab your glass slipper and head to the big dance. Happy March Madness!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.<\/p>\n","protected":false},"author":7,"featured_media":2597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Cinderella Story, As Told by the GEICO Gecko | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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