{"id":2658,"date":"2022-04-05T01:39:50","date_gmt":"2022-04-05T05:39:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/04\/05\/why-clean-websites-matter-and-how-to-achieve-them\/"},"modified":"2022-04-05T01:39:50","modified_gmt":"2022-04-05T05:39:50","slug":"why-clean-websites-matter-and-how-to-achieve-them","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/","title":{"rendered":"Why Clean Websites Matter and How to Achieve Them"},"content":{"rendered":"\n

By Ed Nicholson, Brand Experience Director at Organic<\/em><\/p>\n\n\n\n\n\n

Ever wondered how much CO2 your website emits? Thought not. It\u2019s a pretty under-discussed topic but it\u2019s time that changed. Brands need to take stock and clean up their sites and we\u2019ve built a nifty tool to help.<\/p>\n\n\n\n\n\n\n\n

Consumers are increasingly conscious of the type of brands they interact with. A 2021 survey by Deloitte<\/a> revealed almost a third of people have stopped buying certain brands because of environmental concerns. But although ethics and sustainability are important, transparency about the action companies are taking in these areas is even more so.<\/p>\n\n\n\n\n\n\n\n

On the surface, brands may appear to be ticking the right boxes. Recyclable packaging, giving back to the community and using environmentally friendly resources sound great, right? But, if you dig a little deeper, other issues are often unearthed.<\/p>\n\n\n\n\n\n\n\n

It\u2019s time brands address their dirty websites\u2026 and we don\u2019t mean the content. The average website produces 1.76 grams of carbon dioxide (CO2) for every page view. That means a site with about 100,000 page views per month emits 2,112 kilos of CO2 every year. And while you may think the solution is complicated, luckily there are clear ways to clean these websites up.<\/p>\n\n\n\n\n

Seeing the Results <\/strong><\/h2>\n

At Organic<\/a>, we recently surveyed 1,000 consumers to uncover how they feel about the carbon emissions generated from well-known brand websites. Over half (51.7%) really care about their online carbon footprint and if a brand offered a version of their site that reduced its carbon impact, 70.2% said they\u2019d use it over the normal version and nearly two thirds (62.8%) would choose to shop with another brand over their preferred choice if its website produced less carbon emissions.<\/p>\n\n\n\n\n\n

However, over a quarter (27.8%) of people don\u2019t even realise that using electronic devices to access digital content has a carbon impact. Clearly some education is needed and brands can very much lead the way on this.<\/p>\n\n\n\n\n\n\n\n

Additionally, our research highlighted that even though consumers aren\u2019t necessarily fully aware of their CO2 impact, they\u2019re willing to change for the better when it comes to improving their online carbon footprint.\u00a0 Moreover, when we asked again at the end of the survey if the carbon footprint of a website matters to them, over twice as many people (25%) said yes, up from the 9% initially.\u00a0It\u2019s clear that once people start thinking about the carbon impact of their online activities, priorities begin to shift.<\/p>\n\n\n\n\n\n\n\n

And rightly so, because the CO2 impact of the internet is substantial. Estimates place it on a par with the aviation industry. Just because we don’t hear much about it and don’t physically see emissions pouring out of our TV when we binge on Netflix the internet\u2019s carbon impact still exists. What\u2019s more, carbon emissions from the web continue to grow by around 9% a year, meaning the problem is going to worsen as the world uses more digital services and products.<\/p>\n\n\n\n\n\n\n\n

But change is in motion. For example, tech firms like Google are taking the lead by introducing eco-friendly features such as \u2018green tags\u2019 in search results and carbon emissions per seat when using Google Flights. Other companies and brands don\u2019t want to be left playing catch up, so action on their part is required too.<\/p>\n\n\n\n\n

Uncovering CO2 Impact<\/h2>\n

To estimate the CO2 impact of a website, there are five assessment areas:<\/p>\n\n\n\n\n

    \n \t
  1. Data transfer<\/li>\n \t
  2. Energy intensity<\/li>\n \t
  3. Energy source used by data centres<\/li>\n \t
  4. Carbon intensity of electricity<\/li>\n \t
  5. Website traffic<\/li>\n<\/ol>\n

    Using Google\u2019s PageSpeed API and a CO2 module developed by the Green Web Foundation (an organisation committed to transitioning to a fossil-free internet), it\u2019s possible to perform a web page audit and calculate the emissions given off by the page. Once that\u2019s known, it\u2019s time to take action to reduce CO2 impact across these areas by looking into factors such as code efficiency, green hosting and energy-heavy features such as videos.<\/p>\n\n\n\n\n

    Leading by Example<\/h2>\n

    As a B Corp agency, we know the importance of staying true to our word \u2013 so we were shocked to find out our own homepage created a whopping 2.2 grams of CO2 per visit and was 81% dirtier than other websites on the internet. With this in mind, we\u2019ve pledged to clean up our own website in 2022 (and beyond), to demonstrate the importance of being environmentally responsible.<\/p>\n\n\n\n\n\n

    We\u2019re sharing our knowledge to raise awareness and encourage brands to follow suit by greening their websites. As part of that, we\u2019re building our carbon emissions tool, so people can assess the CO2 impact of their sites. There are several initial steps businesses can take to help reduce their carbon impact, from switching to a green host and using dark mode by default, to minimising energy-intensive elements such as large videos and images.<\/p>\n\n\n\n\n

    Achieving Clean Websites<\/h2>\n

    Concern for the environment is increasingly on people\u2019s minds, with brands taking note of that.<\/p>\n\n\n\n\n\n

    Not only are we reducing our own CO2 emissions but we\u2019re also proving websites can be effective, aesthetically pleasing and offer a top brand experience, while also being clean.<\/p>\n\n\n\n\n\n\n\n

    We\u2019re keen to show what\u2019s possible, raise awareness and encourage brands with an online presence to feel the same.<\/p>\n\n\n\n\n\n\n\n

    Now\u2019s the time for brands to lead by example, making websites greener and cleaner, not only to attract more customers but to be part of the change.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Now\u2019s the time for brands to lead by example, making websites greener and cleaner, not only to attract more customers, but to be part of the change.<\/p>\n","protected":false},"author":7,"featured_media":2659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-2658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nWhy Clean Websites Matter and How to Achieve Them | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Clean Websites Matter and How to Achieve Them\" \/>\n<meta property=\"og:description\" content=\"Now\u2019s the time for brands to lead by example, making websites greener and cleaner, not only to attract more customers, but to be part of the change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-05T05:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169greenweb3424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Why Clean Websites Matter and How to Achieve Them\",\"datePublished\":\"2022-04-05T05:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/\"},\"wordCount\":903,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169greenweb3424.jpg\",\"keywords\":[\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/\",\"name\":\"Why Clean Websites Matter and How to Achieve Them | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169greenweb3424.jpg\",\"datePublished\":\"2022-04-05T05:39:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169greenweb3424.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/03\\\/169greenweb3424.jpg\",\"width\":1600,\"height\":900,\"caption\":\"eco friendly websites graphic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-clean-websites-matter-and-how-to-achieve-them\\\/2658\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Clean Websites Matter and How to Achieve Them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Clean Websites Matter and How to Achieve Them | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/","og_locale":"en_US","og_type":"article","og_title":"Why Clean Websites Matter and How to Achieve Them","og_description":"Now\u2019s the time for brands to lead by example, making websites greener and cleaner, not only to attract more customers, but to be part of the change.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/","og_site_name":"AW360","article_published_time":"2022-04-05T05:39:50+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169greenweb3424.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Why Clean Websites Matter and How to Achieve Them","datePublished":"2022-04-05T05:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/"},"wordCount":903,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169greenweb3424.jpg","keywords":["Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/","name":"Why Clean Websites Matter and How to Achieve Them | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169greenweb3424.jpg","datePublished":"2022-04-05T05:39:50+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169greenweb3424.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/03\/169greenweb3424.jpg","width":1600,"height":900,"caption":"eco friendly websites graphic"},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/why-clean-websites-matter-and-how-to-achieve-them\/2658\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Why Clean Websites Matter and How to Achieve Them"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=2658"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2658\/revisions"}],"predecessor-version":[{"id":14888,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/2658\/revisions\/14888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/2659"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=2658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=2658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=2658"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=2658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}