{"id":2664,"date":"2022-04-01T00:18:36","date_gmt":"2022-04-01T04:18:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/04\/01\/chapstick-debuts-new-flavor-broccoli-chapstick\/"},"modified":"2022-04-01T00:18:36","modified_gmt":"2022-04-01T04:18:36","slug":"chapstick-debuts-new-flavor-broccoli-chapstick","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/chapstick-debuts-new-flavor-broccoli-chapstick\/2664\/","title":{"rendered":"ChapStick Debuts New Flavor: Broccoli ChapStick!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Broccoli lovers, rejoice! <a href=\"https:\/\/www.chapstick.com\/\">ChapStick<\/a>, America\u2019s favorite lip balm, has just released a new broccoli flavor.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you noticed this is a bit of a departure from the lip balm\u2019s regularly scheduled inventory of balms in the fruits and sweets categories, you\u2019re right! Broccoli ChapStick is the first ChapStick that will be ushering in a new and exciting vegetable category for the brand. Kale ChapStick is rumored to make an appearance as early as summer 2022.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/03\/Chapstick_AprilFools.jpg\" alt=\"broccoli chapstick\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Did you get this far into reading this post and realize what day it is?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Happy April Fool\u2019s! Broccoli ChapStick isn\u2019t real. Neither is Kale ChapStick, something your esteemed writer drummed up on the spot for this post. What is real is that few lip balms have been a staple in our lives quite like the iconic ChapStick.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ChapStick: A Brief History<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The story of ChapStick began in Lynchburg, Virginia, with Dr. Charles Browne Fleet. Dr. Fleet was a pharmacist and inventor who first opened his small, family-run pharmacy in Lynchburg in 1869.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In the 1890s, Dr. Fleet created an invention that we now call ChapStick. The balm was meant to prevent and treat chapped lips. Dr. Fleet&#8217;s original iteration resembled a small candle without a wick, wrapped in foil.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>From Wrapped in Foil to Iconic Black Tubes<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">John Morton, a Lynchburg resident, bought the rights to ChapStick for $5 in 1912. Morton and his wife began to brainstorm on how to make the &#8220;chap stick&#8221; marketable.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While experimenting with the formula, Mrs. Morton had the idea to pour the melted ingredients into brass tubes to mold it onto sticks that could be pushed up as the product ran out. From their home kitchen, the Mortons launched an empire. The Morton Manufacturing Company was founded on the profits of the easy-to-pocket, wildly successful ChapStick.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In 1936, as the ChapStick brand started to gain momentum, Morton asked a local commercial artist, Frank Wright, Jr., to design the ChapStick logo. For a flat, one-time fee of just $15, ChapStick got its trademark look that it still uses today.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ChapStick in 2022 <\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Today, the iconic little black tubes of lip balm are still made in Richmond, Virginia. ChapStick now has more than 100 years of history as one of the nation&#8217;s top choices for lip skincare.<\/p>\n\n\n\n\n<p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/www.youtube.com\/watch?v=d35sOc_a_Y0&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\nhttps:\/\/www.youtube.com\/watch?v=d35sOc_a_Y0<br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">ChapStick lip experts are always developing exciting new and limited-edition flavors. Some of these include Vanilla Mint, Cake Batter, Juicy Grape, Cotton Candy, and Pumpkin Pie. The brand also continues to stay true to its four timeless flavors \u2014 Classic Original, Cherry, Spearmint and Strawberry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broccoli lovers, rejoice! ChapStick, America\u2019s favorite lip balm, has just released a new broccoli flavor.<\/p>\n","protected":false},"author":7,"featured_media":2665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-2664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ChapStick Debuts New Flavor: Broccoli ChapStick! | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/chapstick-debuts-new-flavor-broccoli-chapstick\/2664\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChapStick Debuts New Flavor: Broccoli ChapStick!\" \/>\n<meta property=\"og:description\" content=\"Broccoli lovers, rejoice! ChapStick, America\u2019s favorite lip balm, has just released a new broccoli flavor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/chapstick-debuts-new-flavor-broccoli-chapstick\/2664\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T04:18:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2022\/04\/169aprCS1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/chapstick-debuts-new-flavor-broccoli-chapstick\\\/2664\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/chapstick-debuts-new-flavor-broccoli-chapstick\\\/2664\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"ChapStick Debuts New Flavor: Broccoli ChapStick!\",\"datePublished\":\"2022-04-01T04:18:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/chapstick-debuts-new-flavor-broccoli-chapstick\\\/2664\\\/\"},\"wordCount\":439,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/chapstick-debuts-new-flavor-broccoli-chapstick\\\/2664\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/04\\\/169aprCS1.jpg\",\"keywords\":[\"PopIcon\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/chapstick-debuts-new-flavor-broccoli-chapstick\\\/2664\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/chapstick-debuts-new-flavor-broccoli-chapstick\\\/2664\\\/\",\"name\":\"ChapStick Debuts New Flavor: Broccoli ChapStick! 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