{"id":2673,"date":"2022-04-08T01:28:59","date_gmt":"2022-04-08T05:28:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/04\/08\/introducing-twitterprism\/"},"modified":"2022-04-08T01:28:59","modified_gmt":"2022-04-08T05:28:59","slug":"introducing-twitterprism","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/introducing-twitterprism\/2673\/","title":{"rendered":"Introducing #TwitterPrism"},"content":{"rendered":"

Here’s how we’re committed to making all marketing on Twitter truly inclusive<\/em><\/a><\/h2>\n

By Rebecca Rosengard (@RKRosengard)<\/em><\/p>\n\n\n\n\n

Introducing #TwitterPrism.<\/strong><\/h2>\n

If it weren\u2019t for the people on Twitter, well, it wouldn\u2019t be Twitter. That\u2019s why we put them at the center of everything we do.<\/p>\n\n\n\n\n\n

https:\/\/twitter.com\/Twitter\/status\/1274087692003770368?s=20<\/p>\n\n\n\n\n\n\n\n

When we focus on empowering people\u2019s voices and enabling their expressions, it helps us run our business better. That\u2019s why we’re committed to working with our advertising partners to better amplify, advocate for and connect with diverse communities while uplifting creators and publishers who reflect the diversity of Twitter.<\/p>\n\n\n\n\n\n\n\n

Why? Because we recognize our responsibility to support the diversity of the people we serve and our ability to drive industry-wide change. After all, without diverse voices (like Black, Latinx, LGBTQIA+, Asian, Disability and Native Indigenous voices from historically excluded communities), the conversation on Twitter wouldn\u2019t reflect the true world of thoughts, feelings and ideas.<\/p>\n\n\n\n\n

A Diversity of Voices<\/h2>\n

We believe inclusion is foundational to Twitter\u2019s purpose of serving the public conversation. That\u2019s why we\u2019re focused on inclusion across our business<\/a> and creating products with input from diverse communities. We\u2019re centering diverse voices in our own @Twitter<\/a> consumer marketing, deepening relationships \u2028with US advocacy organizations and nonprofits, investing in founders and teams from diverse communities<\/a> and working to make Twitter the most diverse, inclusive and accessible tech company.<\/p>\n\n\n\n\n\n

It’s also why we are leveraging the power of advertising to build a more equitable and inclusive future.<\/p>\n\n\n\n\n\n\n\n

Teams such as Twitter ArtHouse<\/a>, which connects brands with creators and influencers, are already driving inclusive initiatives forward. For example, they\u2019re increasing the number of diverse creators they work with and have a goal to engage them for at least half of ArtHouse\u2019s US-based influencer campaigns by the end of the year.<\/p>\n\n\n\n\n\n\n\n

One such campaign, launched in August for Burt\u2019s Bees, featured licensed esthetician and founder of Makeup For WOC<\/a> Tiara Willis in partnership with OMG\u2019s Diverse Creators Network.<\/p>\n\n\n\n\n\n\n\n

https:\/\/twitter.com\/ArtHouse\/status\/1433560465393651716<\/p>\n\n\n\n\n

Announcing #TwitterPrism<\/strong><\/h2>\n

Inspired by the work already happening and aware of how much more there is to be done, we\u2019re announcing #TwitterPrism to bring together existing and new efforts that support diverse creators and publishers. #TwitterPrism encourages and enables our advertising partners to create campaigns that are rooted in culture and center diverse, intersectional voices.<\/p>\n\n\n\n\n\n

#TwitterPrism helps our advertising partners develop more inclusive marketing strategies and channel media dollars into diverse and historically excluded communities.<\/strong><\/p>\n\n\n\n\n\n\n\n

Specifically, we plan to:<\/p>\n\n\n\n\n