{"id":2716,"date":"2022-04-11T13:43:02","date_gmt":"2022-04-11T17:43:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2022\/04\/11\/cracker-jill\/"},"modified":"2022-04-11T13:43:02","modified_gmt":"2022-04-11T17:43:02","slug":"cracker-jill","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cracker-jill\/2716\/","title":{"rendered":"Cracker Jack Adds a New Face to Its Roster With Cracker Jill"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For more than 125 years, Cracker Jack has been one of sport\u2019s most iconic snacks. Now, the brand is adding a new face to its roster \u2014 Cracker Jill \u2014 to celebrate women athletes that break barriers across sports.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Meet Cracker Jill!<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/04\/crackerjillgroup.png\" alt=\"cracker jill mascot team\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cracker Jill celebrates and supports women athletes who inspire us all. This special-edition bag packaging features five different representations of Cracker Jill brought to life. Sailor Jack, the beloved pup from the original Cracker Jack logo, returns to share the spotlight with Cracker Jill. The Cracker Jill website highlights that the team of new faces show girls that they are represented, even in our most iconic snacks.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cracker Jill\u2122 x Normani \u2013 Take Me Out to the Ball Game\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/aRd377QZRF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">In addition to a snack bag packaging refresh, Frito-Lay has also teamed up with pop star Normani to reimagine the classic baseball anthem \u201cTake Me Out to the Ball Game.\u201d Listen here to Cracker Jill x Normani\u2019s reimaging.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Donate to Receive a Cracker Jill Bag<\/strong><\/h3>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2022\/04\/Cracker_Jill_Group_Field_Background-scaled.jpeg\" alt=\"bags of cracker jack with cracker jills on the bags\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">How do I get a Cracker Jill bag? The Cracker Jack team is committing $200,000 to the Women\u2019s Sports Foundation and encouraging fans to donate to the cause. Fans that donate $5 or more to the WSF will receive a randomly selected Cracker Jill bag while supplies last.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Cracker Jill bags are also available in professional ballparks. Learn more by visiting <a href=\"https:\/\/crackerjill.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CrackerJill.com<\/a> \u2014 and play ball!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cracker Jack is adding a new face to its roster \u2014 Cracker Jill \u2014 to celebrate women athletes that break barriers across sports.<\/p>\n","protected":false},"author":7,"featured_media":2717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-2716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cracker Jack Adds a New Face to 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